General Motors works, piecework, to recover the splendor it once had. And for this it has focused on the electrification of two of its most exclusive firms as well as unknown in depending on which markets. And his plans seem to be on the right track looking at the waiting list he has to meet the demand for the reborn GMC Hummer EV. But beyond that, there are all the ideas (good or bad) that Buick is testing…
Buick plans to bring its first pure electric to market in 2024 and in that line he has been working for a long time. And among the news that should arrive there is a model that has already debuted and is still under development. It's about the production version of the Electra, the prototype we met in 2020. However, it seems that General Motors is determined to expand this franchise and the proof is in all registered commercial derivations...
Everything indicates that General Motors would like to turn Electra into Buick's electric brand, in the style of Ioniq in Hyundai...
If you do a little memory, you have to remember that General Motors registered the trade name Electra GS. This was last month and it seems that they would not be very "satisfied" because they have gone one step further. Thanks to the wide and generous United States Patent and Trademark Office (USPTO) database We have had access to the latest Buick records. And we have been surprised by the breadth of possible versions of the Electra.
If you go to the source, you'll see what General Motors might have in mind. expand the Electra family from the E1 to the E9. This "idea" was presented at the USPTO on October 27 and beyond the fact of studying a range expansion, this idea could be. What if General Motors wants Electra to be an electric sub-brand for Buick? This assumption is not official, but looking at the wide range, it wouldn't be such a crazy possibility.
But if this assumption is finally fulfilled, another question arises again. What will happen to Electra GS? It would enter this hypothetical range of electric or finally they would not use it. Be that as it may, General Motors is looking for ideas to configure the electric bet of its premium firm Buick. Above all so that the Chinese customer, for whom it is designed, understands it and does not get involved when they go to the dealership to buy it. Meanwhile, it's time to keep waiting...
Yes, because the fact Just because General Motors has trademarked all of these names for Buick doesn't mean they have to see the light of day.. Time to time…
Source - ELECTRA E1 - ELECTRA E2 - ELECTRA E3 - ELECTRA E4 - ELECTRA E5 - ELECTRA E6 - ELECTRA E7 - ELECTRA E8 - ELECTRA E9