The new challenges of sustainable mobility are attracting many different brands. Recently created brands that see the electric car as an ideal way to enter a very traditional industry and markets. NIO It is one of those young companies that after a few years of life in China enters the old continent from the year 2021.

Although its founding date dates back to 2014, in a few years NIO has managed to position itself as a reference electric brand in the Asian country. Its founder William Li was very clear about the time to embark on the business venture of passenger vehicle production. A year earlier, in 2013, he had created a racing team for Formula E, the NIO Formula E Team, which had the Spanish Adrián Campos as its main director.

Headquartered in Shanghai, NIO has established itself not only as a mobility brand, but also as a power resource brand.. Its product catalog offers charging systems, stations and a complete range of lifestyle products. New is its battery exchange system that allows you to change the battery of your electric cars in just three minutes.

His landing on the old continent has been carried out by stops. Firstly, has entered markets where the electric car is more affordable and popular, such as Norway or Germany. In Spain the commercial implantation does not take place until 2023, having models as interesting as the NIO ES8 and the OIL ET7. In the future, the company's commercial strategy will offer different models, as well as an extensive recharging network.

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