Models genesis

In recent years, Korean manufacturers have evolved so much that they have become, at specific times, market leaders. They offer attractive products in price, performance and equipment, although they have not yet reached the social category of their European rivals despite the fact that they have nothing to envy. To solve the problem, brands such as Genesiss, with a clear premium focus.

Although in our country it is a brand that at the moment is quite unknown, in its native country it has a certain path. Genesis Motor is considered as the luxury firm of the giant Hyundai. A specific division focused on producing high-quality models that stand up to the most powerful manufacturers in the segment, such as Audi, BMW, Jaguar, Lexus y Mercedes.

At first the name Genesis was applied to a model of Hyundai. A first warning of the real intentions of the giant, a model that by the way reached the Spanish market, although with low popularity. In 2015 the plans take on greater weight, launching the Genesis brand to the market with the intention of producing 100% exclusive models, something that happens shortly after in markets such as the United States or Korea.

In 2021, the Korean premium brand decides to enter the difficult and competitive European market, where German brands dominate the scene. The first models to arrive are the G80 and the GV80, a sedan and a large SUV who wants to show that a new player is here to stay. Later the introduction of up to seven different models is expected.