In just a few years, the Chinese automobile sector has gone from being a total unknown to the greatest force in the electric segment. The Chinese are responsible for producing the largest percentage of electric vehicles. Many brands like Maxus have emerged or have been reconverted in recent years in order to exploit the emerging market for electric mobility. Recently, Maxus is already present in Spain, although not directly.

This is one more case of the rapid growth of the Chinese automotive market. The foundation of Maxus dates back to March 2011. Little more than a decade of life in which it has established itself mainly as a manufacturer of industrial vehicles. Although imports to Europe have just begun, in China they are postulated as one of the great manufacturers since they have the unconditional support of SAIC Motors, a large conglomerate that owns other brands such as MG or Roewe.

The name Maxus derives from an old model of the now defunct English industrial vehicle manufacturer LDV, the LDV Maxus. The brand logo is made up of three linked triangles that represent technology, progress and trust., the three basic pillars of the company. The firm's headquarters are in busy Shanghai, China, with secondary locations where it carries out production with the help of its more than 200.000 employees.

In Spain, Maxus does not make an appearance until the beginning of 2022. Its commercial introduction is done discreetly under the importer Astara, former Grupo Bergé, one of the most important in the country. In addition to its industrial vehicle division, the company's main commitment is the Maxus Euniq 5, a 100% electric minivan that enters a very complicated terrain due to the low demand for these family vehicles in electric format. In the future more models are to come.

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