Within the Stellantis universe, one of the brands that is making less "noise" is Abarth. The scorpion house is a rare bird among so many SUV's and models that go with the flow. However there is a small problem: its range is limited to a single model. And the worst of all is that it is not yet known how long it will continue to be on sale. That is why the management team of the sports division of Fiat wants to look to the future...
During the last months we have attended an endless number of rumors about the arrival of a "battery-powered" Abarth. At first it was speculated that it could be, again, a vitaminized version of the new 500e. All in all, we were disappointed when we learned that the first one hundred percent electric Fiat would not have a racing iteration. But that could change in the coming months and more so according to the media campaign launched...
Abarth wants its fans to help it choose the sound of the AVAS system for its new models…
Through this initiative, “Abarth Performance Creator” was born. It is a collaborative tool on the brand's social media channels that has a mission. Allow home fans to work with the design team and engineers to create the new Abarth of the future in the short and medium term. And you will ask yourself, how can it be that the fans of the house of the scorpion can help shape the future models of the range?
For The first task that the brand has given us is a survey. Yes, through this link (click here.) you arrive at a survey on your social networks to choose the sound that your AVAS system will emit. In case you didn't know Acoustic Vehicle Alert System is a acoustic warning for pedestrians which indicates, for safety reasons, the passage of a battery-powered vehicle below 20 kilometers per hour. And this for Abarth is very important...
To make the task easier, they have closed the number of options to three. The first sound is called "NEXT TRACK" and is inspired by Formula E's blend of performance and innovation. The second "CYBER FUN" and evokes a digital experience derived from the world of video games. In last place is «ROCK'N ROAR» it's a sound accented by bold rock guitars that reflects the most transgressive soul of the Abarth models.
Lastly, they indicate that these other social participation initiatives will follow that will allow fans to fully experience its style and performance values. However, they do not say when this first survey will end date on which we will have the final results. Therefore, we will have to be very careful...
Source - Abarth