Grow, grow and grow that is the mission that the Renault Group has entrusted to Dacia. The Romanian house has become "the goose that lays the golden eggs" and they have to pamper it to avoid possible "dislikes". In fact, those responsible for the French group have Increased synergies with your subsidiary in order to improve your profitability. And all the indicators point to this strategic vision being a great success. But for the future it will be stronger.
As you know, Dacia is working hard to improve its commercial image. It no longer wants to be the one that only customers who want (or need) a new car and can't (or want to) spend what they're worth. Now having an adjusted price, they want to be more of a generalist than a low cost and for this the Bigster of 2025 will help them. However, to become what they dream of, they have to move other pieces and the dance has already begun...
Dacia will move the Jogger to Tanger to manufacture the new Duster in Mioveni together with the Bigster in 2025…
In addition to improving its synergies with its parent, Dacia must adjust its production costs. Today the mantra of "produce a lot to reduce costs" does not work the same as it did a couple of decades ago and for this reason the firm has rushed to optimize its factories. For it Some models will be changed to reduce costs and more because their plans go through, as we have indicated, to improve their image. And this is where their new models come in...
A few days ago it became official that Dacia will shift production of the Jogger from Europe to Africa. The family car will go from being assembled in the center they have in Mioveni to be manufactured in the Tangier factory from 2024. In addition, this transfer will not be exclusive, since the Renault Group has announced an improvement of line 2 with an investment and more hybrid technology training for workers. But it is not the only change.
From this factory will also come out, for the whole world, the units corresponding to Duo Mobilize. And now that we know the new production location for the Jogger, you still wonder, what will happen to the factory that the brand has in Romania? Well, very simple: its place will be occupied by the new Duster that is on the way and for the Bigster that should hit the market in 2025. Both will be more complete and technologies than ever.
This is because both will use the CMF-B platform and therefore, to reduce production costs, they will go hand in hand in the factory. Finally, Dacia is working on two new models, in addition to the Sandero replacement, which is scheduled to land on the market between 2027 and 2028. One could be a saloon to replace the Logan and another is believed to be a crossover. With everything, it seems that Dacia's schedule is well occupied but will it be a success?
Source - L'argus
More information about this model
- Plazas 5 - 7
- Power 100 - 140 hp
- Consumer goods 4,3 - 5,7l/100km
- Assessment 4,3