The Chinese group Chery wants to establish itself in Spain with force. And for this it already has the Omoda 5 as a product available to almost any client. So much so that this attractive model has become a star, at least with data from Sales in recent months. It is true that he still has a long way to go to match the figures of his rivals, but he is already making progress. And with him JAECOO 7 He wants to go one step further in his plan.
you don't know but The JAECOO 7 is a mid-size SUV with premium aspirations. It is not an Audi or a BMW but in the absence of trying it and seeing it physically one could say that it is halfway between the generalist and the premium. And since Chery knows that winning over the European customer is complicated, they have devised a marketing plan that no brand currently offers. They are going to give a 500 thousand kilometer warranty for the 7. How about?
The JAECOO 7 arrives in Spain with a 1.6 Turbo engine with 145 HP and 275 Nm of torque…
In Europe and Spain there is a conception that says «Chinese product = a bad product». And to a certain extent things are like that but in the automobile sector many things have changed. So much so that now the Europeans are seeing their hegemony in danger due to their past greed. Now Chinese cars are not so bad nor are they so outdated compared to European ones. And even more so if it is pure and simple electrification…
Therefore, Chery wants European customers to see that its models are not bad or unreliable. And the best way to prove it is offer a very extensive guarantee which shows that even the manufacturer itself trusts everything in its technology. So, what better sales argument for the JAECOO 7 than to offer customers 500 thousand kilometers for their new car. If you remember, it is the same thing that Kia did in its day, offering 7 years with no kilometer limit.
And you may wonder What does the JAECOO 7 offer to make it so interesting? Well, the same, or more than its rivals, and at a more reasonable price although without being outrageously cheaper (that's what Omoda's are for). In the 7 we have a medium-sized SUV powered by a 1.6-liter turbo four-cylinder engine with 145 HP with 275 Nm of torque at the front wheels managed by a 7-speed dual-clutch automatic transmission.
Regarding the endowment, The 7 stands out for including up to 18 active driving aids such as blind spot detector, forward collision alert, automatic emergency braking or rear cross traffic alert. Depending on finishes, it also offers full LED front optics, a large panoramic glass roof, a large 14,8-inch screen for the entire multimedia system or a camera system with 540-degree vision in high definition.
And the 500 thousand kilometers warranty covers…
Surely, after reading all this, you will wonder: What is the 500 thousand kilometer warranty like? What does it cover? Is it as good as it seems? Well, like everything in this life, there is always a trick. According to the brand, the guarantee they say will arrive is limited to the first customers who place an order for a unit of 7. Therefore, it is not extendable to all units that arrive in Spain, although they do not say how many units the action is limited to.
If you like the JAECOO 7, you want to have one and, in addition, enjoy the 500 thousand kilometers of warranty, you have to do the following. To reserve a unit there are two options. One: go to the firm website, fill out a form and choose the dealership where you want to pick it up. Two: go to a dealer, place the order, leave the reserve of 600 euros (refundable if you do not formalize the purchase) and wait for the order to find out if you are one of the first.
If you are the first to receive the 7 unit you will have right to this super guarantee. According to the brand It includes the engine so the rest of the vehicle is protected according to the consumer and user defense law. However, we are talking about half a million vehicles that today only Honda and Mercedes-Benz cars (plus some extras) are capable of fulfilling. Look at Chery's confidence in its JAECOO 7.
With everything, The first units of the 7 will be delivered to their owners next September. So if you want to have one you better run because, even with limitations and reluctance, it could become a sales success.
Source - JAECOO
Images | JAECOO