La Jaguar situation is the least surreal. The coventry house It is experiencing a deep crisis from which it does not seem to find a way out. As you all well know, it is a premium firm that, despite all its work, has always been considered in an inferior position to its Bavarian rivals. All despite the fact that his models have always been, practically, on par with them in terms of quality, technological level or mechanics...
Be that as it may, the last decade has been very complicated for the feline house. To the reliability issues of its Ingenium engines has added that the COVID-19 crisis has hit it harder than its rivals. The drop in sales has caused it to lose a lot of money and the inability of those responsible to revive it has put it at the feet of the horses. And now it could be worse because they are not backing off from their massive electrification plans. Attentive…
Jaguar announces that it will present an electric prototype later this year…
If you remember a little, you will remember that we told you what Jaguar's plans were. First of all They have loaded almost their entire range sinceAccording to them, It does not bring them benefits. From what we can see, their production not only does not give them money but also makes them lose it since there is no demand, there are only costs to be included in the income statement. The only model that is going to be saved is the F-Pace As a good SUV, it sells very well…
So far everything is "more or less" fine, although if we are honest it makes little sense. Secondly, we must talk about their massive electrification plans which, if they go well, will start very soon. As indicated at the end of the year by those responsible for the brand They will present a prototype that will redefine the brand from its foundations. They say it will be a large, very powerful Gran Turismo-type electric sedan that will cost around 100 thousand euros.
Since we know this We have tried to find out what the new refounded Jaguar will be like. For now no one dares to say what it will be like but the brand has already indicated that "it is unlike anything they have ever done." Therefore we could expect a fastback-type saloon with a very sharp design and sports proportions. Its look will have nothing to do with other Jaguars and even will redefine your logo as well as optics, grill and other elements.
With it they will reinvent the brand but it will not be sold before 2026…
Another of the strong points of the new Jaguar will be its global commercial ambition. Apparently the new electric concept will be presented in the United States Well, traditionally, this market has been one of the most important for the brand. With this declaration of intent they hope to gain the favor of a public that has always trusted them and who in recent years have not been satisfied as they deserved. All without forgetting the United Kingdom.
Some time ago the general director of Jaguar, Rawdon Glover, explained to Autocar that…
«Don't take that to mean that Britishness isn't important.. It's a really important part of the brand, but we're also a global brand. And look at the size and scale of the US market: for us it is really important»
However, Jaguar's plan "floats" in several places. First of all the sale of electric vehicles has slowed down and the premium brands with which they fight have also delayed their plans to be one hundred percent electric. According to the brand, this "would not be a problem" since they have established an annual volume of 50 thousand units, so they seek the highest profitability. However, achieving 50 thousand units per year still seems far away, even more so when looking at the statistics...
Secondly, you have to read what the market is asking for. If customers do not trust electrification and their rivals give customers other alternatives they will be left behind. Added to this is that they They want to return to the market with a GT-type sedan and today these types of vehicles do not have the acceptance of yesteryear. All while they survive in "the jungle" with an F-Pace that is increasingly older and that little by little is seen more surpassed by its rivals...
We will be attentive to everything but If this electric GT is not sold before 2026 they could get into serious trouble... We will see…
Source - Coach
Images | Jaguar
More information about this model
- Plazas 5
- Power 163 - 550 hp
- Consumption 1,6 - 12l/100km
- Assessment 4,5