There is an old saying that goes "For some to live, others have to die". Its meaning is obvious and does not need much explanation but this is what is happening to Seat with Cupra. Said in a clearer way or in Roman paladin: Cupra wants to live and for this in the Volkswagen Group they have not hesitated one iota to put an end to the Spanish house. Of course, there is still nothing official so "taking this ending for granted" is risky.
Therefore, beyond delving into "unsubstantiated" rumors, we are going to stay with the proven facts. That's right, and the latest official data we have is that Seat announced a few days ago that 2022 was its second best year in its entire history. However, as we already told you, in the official press release they did not clarify anything about all the plans that, in theory, they have for their future. That yes, that Cupra wants to jump the pond it's more than clear...
Cupra is already testing US customers with, according to what they indicate, satisfactory results...
In fact, Cupra's plans are more than defined for the year 2030. If we go to the press release we can read that…
«Cupra has the ambition to be, by 2030, one of the 100 best global brands. To achieve this objective, it will rely on its six growth levers; among them, the globalization of the brand. Only this year Cupra plans to open new City Garages in Berlin, Madrid, Manchester and Paris. As part of its ambition to become a truly global brand, Cupra is currently analyzing its entry into North America and is testing the brand with potential clients, with promising and positive results so far. In addition, it will incorporate 500 new Cupra Masters in 2023 until it reaches 2.000."
Precisely to globalize the brand, the Volkswagen Group has given the green light to a wide range of models. Instead, for now, Seat does not have the green light to renew a range that is becoming obsolete. If we go to the official press release, we can confirm that the premium derivative of the Spanish wants more...
"The brand is currently preparing for its major product offensive, who will begin in 2024 with the launch of the Cupra Tavascan and the Cupra Terramar, followed by the UrbanRebel in 2025. These new models will allow the brand to enter new segments and markets and reach its medium-term goal of selling 500.000 cars a year«
However, we must stay with an important phrase: «Cupra is currently analyzing its entry into North America and is testing the brand with potential clients, with promising and positive results so far." With it they make it clear that her intention to make the leap is firm and that, although there is still no date, it could happen at any time. If so, and it helps Seat to stay alive, fine, but if not, will their joy last long...?
Above all because The US is one of the toughest markets in the world and the Volkswagen Group has never been good at it... Or if…?
Source – Seat
More information about this model
- Plazas 5
- Power 150 - 390 hp
- Consumer goods 1,2 - 10,2l/100km
- Assessment 4,6