Seat: His future becomes uncertain from the year 2029. Will he die...?

Old car and current car safety

The Rumors about the death of the Spanish Society of Tourism Cars they are very strong. There is a saying that says that "the water will have something when it is blessed" and this case is worth studying. Yes, because since Seat became part of the Volkswagen Group in 1986 the ups and downs have been very strong. It is also fair to say that the first years of their "marriage" were golden, especially with the launch of Toledo...

But today the situation of Seat is not easy, especially because it faces two facts. The first is that their sales do not stop falling and the second that its range is starting to get old compared to its rivals. And the worst has not come, because it is well known that without a plan for the future, it cannot take it anymore. The Bavarian group knows this and does not hide it, as Thomas Schäfer indicates: «We are not killing Seat. We just have to decide on its future."

The current range of Seat will arrive until 2029 but beyond that there is no product plan... which makes us fear for its future...

Front-wheel drive cars are easier to build

This phrase, lapidary, confirms that in the Volkswagen Group they do not know what to do with Seat. However, they are clear about their position in the market and this may be their salvation if the current crisis worsens. Schäfer says that…

«We are still working on a plan for Seat. Ok until 2028 or 2029. It is an entry level brand for young customers. He really plays in Europe, particularly in Spain, the UK and Austria."

Precisely by indicating that it is an "input" brand could transform it to become a brand that provides mobility solutions. They have already taken a step with the eScooter motorcycle that we presented to you some time ago and that is selling "relatively" well. Thus, we would have a kind of Mobilize (from Renault) with Volkswagen DNA and a range of models? or services? still unknown. This is the key to your future.

Volkswagen Group brands
Related article:
Attention! Volkswagen would already be counting the days to "kill" Seat...

Among other things, Schäfer also spoke of Cupra to indicate that...

«Cupra is the future of Seat. Cupra is the reinvention of Seat for the future. Cupra will move much faster towards electrification."

And reason in his approach is not lacking, pointing out that Cupra...

«He is not a volume player but he has a strong position within the group attracting a more rebellious and younger client»

Hence, part of the developments that Seat had on the work table has remained. Also its level of profitability is higher than its parent firm And that is what they are looking for in Volkswagen: profitability against volume. The end result of this "soap opera" we still do not know, but all possible scenarios look bad for Seat. For now his future seems secure until 2029 and between now and then many many things could still happen...

So be patient...

Source - Coach


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