The automobile sector is experiencing a very turbulent moment. Not only "sorry" for the war in Ukraine or for the lack of raw materials, there are also unforeseen events that keep it upside down. The latest "new" is none other than Elon Musk's purchase of Twitter. The businessman, hero and one of the richest people in the world also owns a large part of Tesla's shares. And hence the commotion that has been mounted.
Twitter is (or was) one of the most "open" and tolerant social networks in the world. And not only that, one in which the advertising and investment of manufacturers in marketing campaigns are more powerful. And more considering that the sector is in a transition process towards electrification it is normal for manufacturers to have misgivings. The Grupo Volkswagen He is one of the last to raise his voice about this advertising conflict...
The Volkswagen Group will review its advertising on Twitter following in the footsteps of General Motors or Citroën…
The first to raise his voice was General Motors since I saw collusion in his advertising activity and Elon Musk's control over Twitter. Shortly after Citroën did the same, although in a different way, leaving Musk an ironic message on his official account of this social network. In both cases the final result has been similar: they are studying what to do with advertising that they sell on the social network and that, in turn, is money for Musk.
Y it seems that the Volkswagen Group has not stood still, because according to Reuters has issued an official statement. We have looked for it, to try to get to the root of the matter, but it has not been possible. In any case, this letter says the following...
"We are closely monitoring the situation and will decide the next steps depending on its evolution"
This monitoring of the situation completely affects the Volkswagen Group. That is, it includes the entire set of brands, Audi, Bentley, Cupra, Lamborghini, Seat, Skoda and Volkswagen itself. In addition, it is not known how long they will be with the review of the situation. All in all, we will have to wait a bit for the situation Twitter is experiencing to stabilize and, most importantly, Musk sheds light on the plans he has for the little bird's social network.
Only then will we know what will happen the Volkswagen Group rivals Tesla directly. Its future range of electrics enters into direct competition with that of Musk's firm and therein lies the problem. Especially for the control it will exercise over privileged information regarding possible launches. And here is the key that will open or close the doors of Twitter to all electric car manufacturers…
Source - Reuters
More information about this model
- Plazas 5
- Power 204 cv
- Consumer goods 15,3 l / 100km
- Assessment 4,3