Toyota has achieved something very complicated, positioning himself as the best-selling brand of the year in Spain. And yes, it is complicated because European manufacturers tend to occupy these top positions, as brands such as Seat, Peugeot , Renault y Volkswagen in the last decades.
This makes the Japanese manufacturer show even more chest, which is even more proud. He is rightly so, because in the complicated year 2022 he has managed to enroll nothing more and nothing less than 73.505 units. In addition, he has done it forcefully, since he has sold 10.000 more cars than the second brand (Kia) and 14.000 more than the third (Hyundai).
if we segment Toyota sales by models, it is curious. More than anything because the best seller of all, the Corolla, has been the fourth best-selling car at a general level in our country. And that is a product that has been on sale for a few years now. 16.998 units for the aforementioned Toyota Corolla. Let's see the list and the numbers of each model of the Japanese brand.
Model | Units registered in 2022 |
---|---|
Model | Units registered in 2022 |
Corolla | 16.998 |
C-H | 15.987 |
Yaris | 13.999 |
Yaris cross | 12.766 |
RAV4 | 7.492 |
land Cruiser | 3.014 |
Aygo | 2.317 |
Highlander | 418 |
Camry | 338 |
Aygo | 112 |
Supra | 30 |
Prius | 22 |
Mirai | 4 |
BZ4X | 4 |
GR86 | 4 |
The key to success at Toyota is having several winning horses. In other words, having a good number of differentiated products that are always in the highest positions in their respective segments, which are also the most demanded segments. Have four cars above 10.000 units and the fifth with 7.500 practically; while other brands have one or two well-established models, but the rest of their range is in low demand.
there are the Toyota CHR, Yaris y Yaris cross, showing a very high level in the Spanish market, followed by RAV4 that currently does not stand out so much in its category, the C-SUV segment.
Source - ANFAC