IGeneral Motors ithatha izinyathelo eziqinile zokubuyela ekubeni yikho. Nokho, akufani nakuqala: akulweli ukuba ngumkhiqizi omkhulu wezimoto emhlabeni. Manje ikwenza kube yinzuzo enkulu futhi, ngaphezu kwalokho, ibe yi- iphayona ekuhambeni kagesi. Ngakho-ke, yonke imikhiqizo yayo igxilile ohlelweni loshintsho oluzokwenza ukuthi "ihlanzeke" futhi "iqhubeke" eminyakeni embalwa. Futhi lapho kulele isihluthulelo sesu lakhe elisha elibalulekile.
Uyakhumbula ngenkathi ngo-2017 edayisa i-Opel neVauxhall kwi-PSA Group engasekho? Ngakho bashiya isifunda sethu "nemisila yabo phakathi kwemilenze yabo." Ukulahlekelwa kwanqwabelana unyaka nonyaka futhi kwakudingeka bahlanze isakhiwo sabo sangaphakathi ukuze bahlale bentanta. Nokho, uma inhloso isifinyelelwe, bazobe becabanga ukubuya, nakuba kulokhu benza izinto ngendlela ehlukile: bebezobheja uHummer noCadillac. Qaphela, ngoba kubonakala kuwumqondo ongasile...
UHummer noCadillac bangafinyelela e-Europe ngeGeneral Motors noma umthengi osemthethweni...
Uma ukhumbula kancane uzokhumbula ukuthi sisanda kukutshela ngezinhlelo zeGeneral Motors. Ngokuthembela ezinhlobonhlobo zezimoto zikagesi kanye nezinsizakalo zokuhamba, bazobuyela eYurophu. Izinto zazingabonakali kangako ngaleso sikhathi, kodwa manje sezicacile. Ngokusho kwemithombo eminingana, okukhona kuyo i-Automotive News, bebenganquma ukuthatha lesi sinyathelo ngamafemu amabili enganekwane esiwazi sonke. Kungaba abazalwa kabusha I-Hummer nabangenavalo Cadillac.
Eyokuqala ingenile GMC Hummer EV imodeli ye-niche ethakazelisa kakhulu. Ngaphezu kwalokho, ingaphezu kwawo wonke amaSUV athengiswayo emakethe yaseYurophu njengamanje. Owesibili yena wayezobuya ne I-Lyriq ukwaziwa futhi ukweba okunye ukugqama ezimbangini zabo eziphambili zaseBavaria. Nokho, lokhu kunyakaza bekungeke kwenziwe ngokubambisana. Okokuqala bebezoyizama ngeCacillac futhi, uma konke kuhamba kahle, bebezophinda ngoHummer.
futhi uzobuza Kungani iGeneral Motors ikhethe iCadillac neHummer? Impendulo yalo mbuzo ilula kakhulu: ziyizimoto ezimbili zikagesi ezinezinga eliphezulu lobuchwepheshe kanye ne-margin "ephakeme" yokuhweba. Noma kunjalo, alukho ulwazi olusemthethweni oluvela kumakhi waseYankee mayelana nalezi zinhlelo. Noma kunjalo, ngenyanga edlule uMary Barra, inhloko yaleli qembu, wabonisa ukuthi babheke ngabomvu ukubuyela emakethe yaseYurophu njengomkhiqizi wezimoto zikagesi.
Sizonaka izinyathelo zabo ngoba banganikeza umsindo, noma baphinde baphahlazeke...
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