IGeneral Motors inika wonke amasignesha ayo ukulungiswa kabusha ukuze abukeke esha futhi ekhanga kakhulu. Futhi kubukeka sengathi umsebenzi abawenzayo uthela izithelo ezinhle ngoba kancane kancane sebewabeka lapho ababekhona eminyakeni embalwa edlule. Ikakhulukazi nge Ukhombisa njengo-Buick noma u-Hummer njengoba babenesithombe esibi kakhulu ngenxa yezinkinga ezitholakala ngenxa yokungabi nesifiso sokuvelela noma “ukufa” ngaphambi kwesikhathi. Nokho, lokho kubonakala kuyinto yesikhathi esidlule.
Namuhla iGeneral Motors ingelinye lamaqembu ambalwa ane ubuchwepheshe obudingekayo ukufaka ugesi ububanzi bayo. Akukhona ukuthi bonke abanye abanalo, kodwa hhayi esimweni sokuvuthwa komdondoshiya waseYankee. Futhi lokho kuzoqashelwa ku- ukukhishwa okuzayo okuphothulwayo. Ngokukhethekile Buick, enye yalezo ezizozuza kakhulu kuyo. Ngakho-ke akumangazi ukuthi iqembu leYankee licabanga ukuyinikeza a umoya omusha kulogo nesithombe sakho...
I-General Motors ifuna ukwenza isitayela futhi yenze ilogo entsha ye-Buick ibe yinhle kakhulu…
Njengoba wazi kahle, ezinyangeni ezisanda kwedlula sibone ukuthi mangaki amabhrendi abuyekeze isithombe sawo. Hhayi-ke manje sekuyithuba lendlu yamahawu amathathu, okuyiyona ndlela eyaziwa ngayo uBuick. Isizathu sokuyibiza kanjalo yingoba ngo-1959 yakhiwa amajazi amathathu ezikhali, okufanayo namamodeli akhiqizwa kuze kube yilowo nyaka. Futhi uma ungazazi, sethula kuwe: LeSabre, Invicta kanye ne-Electra. Konke lokhu, ukugcina i-aura yobukhosi yomsunguli.
Ngempela, uma ubonile, imodeli yesithathu eyadayiswa yayibizwa nge-Electra Cha? Yeka ukuqondana, okufanayo okuzobuya ezinyangeni ezimbalwa, nakuba kukhiye wesimanje futhi kunikwe amandla kagesi. Hhayi-ke, enalo mbono engqondweni, iGeneral Motors ifake isicelo eHhovisi Lase-United States Patent and Trademark Office (USPTO) ukuvikelwa okusemthethweni kwelogo entsha. Manje izobamba omathathu amahawu kodwa ngaphandle kwendingilizi eyabahlanganisa futhi yabadlula.
Uma ubheka ifayela le-USPTO, isicelo sokubhalisa siyacwaningwa. Ngakho-ke, kusazothatha izinyanga ezimbalwa ukuthi iGeneral Motors ibe nokulawula ngokugcwele kuyo. Yiqiniso, uma kungekho isithiyo esenza imvume yayo ingenzeki. Noma kunjalo asibonanga ukuthi bake bacabanga yini ngokufaka umbala kabusha ingemuva lamahawu kuze kube manje noma uma esikhundleni salokho kuyilogo enezinhlangothi ezimbili ngamathoni amnyama namhlophe.
Futhi, njengeqiniso elimangalisayo, i-diagonal ewela kuzo ayisaqondile kodwa ibheja ohlotsheni lwejika ukuwawela ukusuka phezulu kuye phansi. Kodwa-ke, kusazodingeka silinde ukuyibona kuma-hood amamodeli amasha akwa-Buick. Kwazi bani okufanayo yi-Electra evusa umkhiqizo, i-logo yayo, isithombe nomlando... Ukubekezela ke...
Umthombo - Ihhovisi lase-United States le-Patent ne-Trademark Office (USPTO)