Amashumi eminyaka omlando wokunyathelisa kwezimoto awuzange usize. Ngikusho, ngokushesha, ngemva kokufunda okuthunyelwe okunezinkinga uJavier Moltó akubhale ku-km77. Ukufika "kobuchwepheshe obusha" kuphinde kuveze, njengokungathi isihloko esisha, ubuhlobo phakathi kwalabo abenza imikhiqizo yabathengi (kulokhu, izimoto) nalabo ababhala ngabo.
Yonke le nto ingafingqwa ngombuzo owodwa: ubani odinga ubani?
Ingabe amabhulogi ezimoto adinga ukunakwa okukhethekile kubakhiqizi? Ngokwazi kwami, ukwanda kwamabhulogi ezimoto okwenzeke eminyakeni yamuva nje kwenzeke ngaphansi kokubuka okunganaki (ngisho nokudelela) kwemboni yezimoto. Kuze kube namuhla, izenzo “ezifundisayo” eziqondiswe emshinini wokunyathelisa zisaqhubeka zingahlangene nemisebenzi embalwa eye yenziwa kulabo ababhala ku-inthanethi kuphela. Futhi masingasho ngemikhankaso yokukhangisa yanoma iyiphi indlela.
Ingabe abakhiqizi badinga amabhulogi ezimoto kokuthile? Besingacabanga ukuthi ngeke, uma sibheka isithakazelo esincane abanaso kubo naphezu kokuba sebecishe baba ubhubhane. Noma kunjalo, kungase kuthakazelise ukwenza isilingo: ukusizakala “ngokuvama okuhle” okukhona (okukhona) kubhulogi yezezimoto yase-Hispanic, kungaba indaba yokuthi sonke sivumelane futhi singabhali lutho nhlobo mayelana nento ethile. imodeli ezokhishwa maduze noma Okungcono okwamanje, ungasho nhlobo uhlobo oluthile.
Ingabe amabhrendi angasijezisa? Ini? Isusa ukukhangisa? Yiziphi ukukhangisa? Usinqabela ukuhlola izimoto? Yiziphi izimoto zokuhlola? Usivimbela ukuba siye ezingqungqutheleni zabezindaba? Yiziphi izingqungquthela zabezindaba?
Abakhiqizi baphikelela ekusenzeni sikholelwe ukuthi basenzela umusa ngokusinikeza ulwazi mayelana nemikhiqizo yabo, kodwa empeleni abazama ukukwenza ukusizakala ngalesi simo ukuze bathole inqwaba yokuthunyelwe kokukhangisa kwamahhala.. Imayini yegolide yangempela, njengoba manje sisezikhathini ezinciphile futhi ukuncishiswa kwesabelomali kuyindlela yosuku.
Balindele ukuthi simemezele ngesasasa elikhulu ukubukeka kwanoma yikuphi ukulungiswa kabusha, ukuthengiswa kwanoma yiluphi uchungechunge olukhethekile, uguquko oluncane ezinjinini,... kodwa kuyabacasula ukuthi sisho ukukhumbula.
Bacasulwa ukuthi sigxeka amanani abo, kodwa bathanda ukuthi sibeke ividiyo yentengiso yakamuva yethelevishini ochwepheshe babo kuyo. i-marquetry. Sebebonile kakade ukuthi izinto eziningi, amathuba amaningi okusabalalisa kuwebhu (i-intanethi yilokho enakho ... okusewumfanekiso weqiniso womphakathi). Futhi lokho kukhohlisa kubize izinkulungwane eziningi zama-euro, futhi kufanele bancishiswe ngokwenza isikhangiso sifinyelele inani elikhulu lezibukeli, ngaphezu kokuba nomthelela enanini lokudayisa lemodeli ekhangisiwe.
Asikhulumi ngento entsha, kodwa ikhuliswa ngamandla e-inthanethi. Yimpi osekuphele amashumi eminyaka ilwiwa yinkampani yezimoto emhlabeni wonke. Abama brand bayacasuka uma befunda into abangayithandi. Futhi abanqikazi ukusongela izinyathelo zokucindezela.
Ngikhumbula elinye lamacala adume kabi emshinini wokunyathelisa wezimoto eSpain: laqalwa u-Arturo de Andrés owayehlonishwa esivivinyweni sokuqhathanisa phakathi kwePeugeot 205 GTI, iRenault Clio 16V kanye neFord Fiesta Turbo eshicilelwe kumagazini i-Automobile at the ekuqaleni kwawo-90.
Isigaba sokungavumelani saqanjwa ngale mibandela: «Mayelana ne-Fiesta Turbo, kufanele kushiwo ngokucacile ukuthi imoto engafaneleki, ngokohlaka, ngezikhathi ezihambayo; singaze sithi kungaba yingozi kalula. Akujwayelekile namuhla ukuthi usho lokhu ngemoto futhi siyaxolisa, kodwa kunjalo nje." (Ungafunda ukuhlolwa okugcwele).
Njengoba bekulindelekile, iFord Spain yamemeza isezulwini, yasabisa ngokuthi izohoxisa ukukhangisa kwayo futhi ngeke iziyeke izimoto zokuhlola futhi. Kwaba nesiyaluyalu esikhulu (omagazini baseSpanishi abathola—futhi bethola- ingxenye enkulu yeholo labo ngokukhangisa, hhayi enanini ngekhophi ngayinye ekhokhwa abafundi), kodwa ekugcineni uFord kwadingeka abuyele ezingqondweni zakhe: kwakungcono ukuba bakhulume. ngezimoto zabo (ngisho noma bekungalungile) kunokunyamalala emakhasini alo magazini.
Amaqiniso afuze lawa bekufanele ngabe kade alulungisa udaba, kodwa abama-brand basazimisele ngokufuna ukuthatha labo ababhala ngezimoto zabo ngesandla, balimaze ikhasimende okuyilona eligcina ngokugcina. igama (elibhaliwe, lisayinwe futhi ligunyazwe isamba esihle sezikweletu).
Abakhiqizi bayaqhubeka nokudida ukukhangisa ngolwazi, futhi bakholwe noma cha, ama-blogger amaningi ezimoto nawo ayakwenza. Kodwa okungizwisa ubuhlungu kakhulu ukuthi endala endaweni basavumela ukukhohliswa futhi bagcine bezibuza, ngokuphindaphindiwe, imibuzo efanayo, beshaya indiva eyisisekelo: Babhalela bani: kubafundi babo, ngisho noma bekwenza mahhala, noma izikhulu zezindaba zezizwe eziningi ezinkulu nezicebile?
Ukucabangisisa okuthakazelisayo "okunyakazise phansi" futhi ngicabanga okungaphezu kokukodwa futhi...
Ngicabanga ukuthi sibhala ngezimoto ukuze sijabulele ukubhala ngento esiyithandayo. Kuze kube lapha, inqobo nje uma amabhulogi engaqali ukubonwa njengomsebenzi wochwepheshe onemali engenayo engcono. Ngesizathu esifanayo, siphakathi nendawo phakathi kokuqala ukwamukelwa amabhrendi njengendlela ekhethekile hhayi njengendlela yokudlulisa isikhathi noma umsebenzi wokuzilibazisa; Inkinga ukuthi SITHATHE ISIKHATHI ESIDE ukwenza igxathu lisuka kuleyo "nkundla ephakathi", kuya kweyethu umsebenzi owaziwayo phakathi kwezimoto, ikakhulukazi kumabhulogi ngeSpanishi, ngoba amabhulogi eSaxon, THEM YEBO , ayawacabangela futhi ngaphezu kokubhalela into abayithandayo, bayenza ngokomsebenzi.
Futhi yebo, kunokwesaba ama-blogger athile (izinkanyezi ezincane ezinenkanyezi) ukuthi ama-brand azowaphonsa ezindlebeni ezingezwa ngenxa yokukhuluma ngaphandle kokuncinza amagama mayelana namamodeli ambalwa kakhulu esinawo, noma asebenawo ukuthi angizange ngithinte noma iyiphi yazo futhi. Angicabangi ukuthi ngithinte, ukuhlola. Imithombo yezindaba eyingcaca ngeke iyeke ukuba nendawo yayo eyikhethelo mayelana nokuhlolwa, nginovalo lokuthi iminyaka eminingi, noma ngabe kunokungqubuzana okufana nalokhu okuchazayo: kungcono ukuphikisana nomagazini i-Automobile kunokusebenzisa ibhulogi. motorxxx.com...
Mayelana nokukhangisa kwamahhala esikunikezayo, ngeshwa kunjalo, kodwa sizobakhokhisa ngokubhala ngalokhu noma ngaleya moto? Ngeke sibakhokhise futhi ngeke basikhokhele. Imikhiqizo ayinandaba kangako, incane kakhulu ukuthi amabhulogi ezimoto akhona noma cha, inqobo nje uma siqhubeka siwakhangisa ngokucashile mahhala futhi inqobo nje uma siqhubeka nokulwa phakathi kwethu ngenxa yeqephu elincane lekhekhe njenge-blogosphere "enhle" ngeSpanishi. enabaningi abaqalayo ababhala ngezimoto sengathi babhala ezitembuni zokuposa noma sengathi babhalela izingane ezineminyaka engu-15. ufuna kanjani ukuthi (thina) sithathwe njengento ebalulekile?
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