La ukuziphendukela kwemvelo umphakathi obhekana nakho ihamba, ngokungenakuvinjelwa, iye ezinkampanini. Akukhathaleki ukuthi bakuliphi igatsha, ngoba zonke zikhona ukuze zanelise izidingo zamakhasimende. I imboni yezimoto ingenye eguquguqukayo kakhulu futhi ubufakazi buwukuthi ijwayelana kanjani nezinguquko ukuze iqhubeke nokuba ibhentshimakhi ezindaweni ezibalulekile njengokusungula izinto ezintsha. Konke lokhu kuza kithi ngaye umfanekiso wesithombe, impahla ebalulekile.
Iba ne idumela elingenabala kuyinto edingwa yibo bonke abakhiqizi. Isizathu salokhu silula: ikusasa lakhona lincike ekutheni umphakathi ulibona lilivuna. General Motors, ngesizathu esihle, ungomunye walabo abanesithombe esibi kakhulu. Sikhuluma kudala, ngoba useneminyaka elwela ukuphuma kulo mgodi. Ngenxa yalokhu bakhethe i- ukuhamba kagesi futhi baye bathuthukisa Ubuchwepheshe be-Ultium. Manje, bavuselela isithombe sabo nezinhloso zabo...
IGeneral Motors imema ukufakwa kukagesi ngobuningi ngesiqubulo esithi "Wonke umuntu ku"
Enye yezinsika eziyisisekelo lapho i ukuvela kwezinjini ezijwayelekile ikwakhe logo. Ngesikhathi begcina ukuyilungisa kwakungu-2009, lapho nje inqoba inkinga ejulile eyacishe yaholela ekuqoqweni kwayo. Njengoba ungabonga, i-physiognomy yayo iwuketshezi kakhulu futhi i-organic ishiya ngemuva umumo we-angular wangaphambilini. Ngaphezu kwalokho, ithoni yayo iyahlukahluka kuye ngokuthi iqembu lifuna ukuxhumana nani, kusukela phakathi kokumnyama nokuluhlaza okwesibhakabhaka.
Ilogo entsha yakwaGeneral Motors ifaka a i-gradient yombala emithunzini eluhlaza okwesibhakabhaka, okuvusa isibhakabhaka esihlanzekile a ikusasa elingu-zero kanye namandla esiteji se-Ultium. Amaphethelo ayindilinga kanye nefonti yofeleba abancane kudala umuzwa wesimanjemanje futhi obandakanyayo. I i-underscore ye-"m" ixhuma namalogo adlule futhi imele inkundla ye-Ultium. Ekugcineni, esikhaleni esinegethivu sika-"m" kukhona ukuvuma ngekhanda ukuma kwepulaki.
Nokho, uguquko oluzotholwa iGeneral Motors ngeke lusekelwe kuphawu kuphela. Ngemuva kwakhe kukhona u-a umkhankaso wokumaketha ozimisele nayo ibeka ukugxila kwayo ku Ubuchwepheshe be-Ultium. Njengoba sekumenyezelwe, eminyakeni embalwa ezayo bazokwethula izimoto ezisebenza ngogesi ezifika ku-3 futhi zonke zisekelwe kulobu buchwepheshe. Nokho, lokhu kuhlasela kusekelwe isiqubulo esinamandla kakhulu: "Wonke umuntu" (wonke umuntu ongaphakathi)
Ngokwezitatimende zikaDeborah Wahl, Umqondisi Wokumaketha wakwaGeneral Motors Global...
“Kunezikhathi emlandweni lapho yonke into ishintsha. Amaphuzu okuguqula. Sikholelwa ukuthi lelo phuzu liphezu kwethu ukwamukelwa ngobuningi bezimoto zikagesi” […] “Njenganini ngaphambili, sinezixazululo, amandla, ubuchwepheshe kanye nesikali sokufaka wonke umuntu emotweni kagesi. Eyethu ubunikazi bomkhiqizo omusha futhi umkhankaso wethu wenzelwe ukukhombisa lokhu."
Maduze sizoba nedatha eyengeziwe, nakuba lokhu kuziphendukela kwemvelo kuzothakazelisa kakhulu… Okudabukisayo ukuthi kubonakala sengathi ngeke ifinyelele eYurophu. Kwazi bani…
Umthombo - General Motors
