Nakuba izithuthuthu Harley Davidson zihlotshaniswa nesiko elide lezinjini ezinkulu ezinomsindo womuntu siqu, uhlobo lwaseMelika lunqume ukwenza ukugxumela izithuthuthu zikagesi. Ukuziphendukela kwemvelo okungenzeka abanye babalandeli bakhe abangakuthandi, kodwa lokho bekulokhu kuphawula isikhathi eside emikhakheni yangaphakathi yenkampani.
Iphrojekthi yokuthuthukisa isithuthuthu sikagesi sokuqala i-Harley Davidson yaziwa ngegama elithi I-LiveWire. Nakuba, ekuqaleni kwalo nyaka, inkampani bhalisa igama «IsAmbulo» eHhovisi Legunya Lobunikazi Nezimpawu Zokuthengisa lase-United States, ngakho-ke leli cishe igama lakho uma ufayela ngokusemthethweni.
Izithuthuthu zikagesi ezimbili ezilula
Le phrojekthi isathuthukiswa okungenani iminyaka emi-4 futhi, ngokomkhombandlela womkhiqizo, sizobona imiphumela yokuqala esikhathini esithile ngonyaka ozayo. Uma lokhu sekwenzekile, izinhlelo zomkhiqizo ngeke zigcine lapho. Ngaphezu kwe "Isambulo" esibangelwe yiphrojekthi ye-LiveWire, ezinye izithuthuthu zikagesi ezimbili kulindeleke ukuthi zethulwe amancane futhi athengekayo, ahlelelwe ukwethulwa ngo-2021 nango-2022.
Njengoba kuchazwe isikhulu esiphezulu se-Harley Davidson, u-Michelle Kumbier, la mabhayisikili amabili azoba "esisindo esiphakathi" futhi anikeze "ukusebenza okulawulekayo." Ngabo, u-Harley Davidson uzozama ukungena kwi- imakethe yesithuthuthu sikagesi esikhanyayo. Umkhakha okwamanje obuswa ama-scooters kagesi, ama-mopeds namabhayisikili kagesi asezingeni eliphezulu.
Phakathi nesimemezelo, umqondisi wayefuna cacisa izinga lokuzibophezela kwenkampani yakho ngezithuthuthu zikagesi: “Sihamba phambili ngezimoto zikagesi, nomndeni wonke wemikhiqizo ezohluka ngobukhulu, amandla kanye nenani. Uma sibheka imakethe kagesi, siyazi ukuthi imayelana nokuheha uhlobo olusha lwekhasimende.”
Nokunye okunye okuthathu ukumboza zonke izizathu
Phakathi kwezinjongo zomkhiqizo futhi ezinye izimoto ezintathu zibaliwe lokho kuphuma ngaphezu kwalokho esikujwayele uphawu. Zihlanganisa a isikuta utility, uhlobo ibhayisikili elingcolile yakhelwe insimu, futhi lokho okubonakala sengathi a ibhayisekili kagesi.
Ukuthuthukiswa kwalezi zinkundla ezinhlanu ezintsha kanye nebhayisikili ngeke kushibhile ku-Harley Davidson. Njengoba uphawu seluvele lubonisiwe ekuqaguleni kwalo kwezezimali, izindleko zizothatha phakathi kwezigidi ezingu-150 nezingu-180 zamaRandi kuze kube ngu-2022, okuzomela cishe ingxenye yesithathu yesamba sokutshalwa kwayo.
Ayikashicilelwa Ukucaciswa kobuchwepheshe zalezi zithuthuthu, kodwa labo ababhekele lo mkhiqizo baveze ukuthi bayashintsha ukugxila kwabo emakethe ye amakhasimende amancane nangaphezulu asemadolobheni, okungase kusho a izinzuzo eziphansi okungenani amamodeli amane kwamahlanu ahlongozwe yinkampani.
Kusukela ezinganekwaneni kuya eqinisweni
Uma kwenzeka kunokungabaza ukuthi izithuthuthu zikagesi ze-Harley Davidson ziyoba ngokoqobo, inkampani yaseMilwaukee yengeze ngokuthula imisebenzi eminingana ezihlobene ukuthuthukiswa kwezimoto zikagesi kuwebhusayithi yakho yokuqasha.
Njengamanje le nkampani ibheka umphathi wephrojekthi yemoto kagesi, unjiniyela wezinsizakalo zokuthuthukiswa kwezimoto zikagesi kanye nenani elifanayo lonjiniyela bezinhlelo abakhethekile kulolu hlobo lokuhamba. Iqembu eliya kulo unomsebenzi okufanele uwenze, wabona ukuziphendukela kwemvelo okusheshayo okungukuthi ukuba nala mabhayisikili ngemikhiqizo encintisanayo.
Emcabangweni wayo wokuqala we eminyakeni emine edlule, isithuthuthu sikagesi sika-Harley Davidson esisetshenziswe uMfelokazi Omnyama ku-movie ethi "Avengers: Age of Ultron" wathembisa ibanga elingu-60 km kuphela. A umthamo ukuthi isalele emuva kakhulu uma kuqhathaniswa nezithuthuthu esezivele zidayiswa njengeBMW C Evolution, ekhangisa ibanga elingamakhilomitha angu-160 ngeshaji eyodwa.