Noma ngabe I-Volkswagen Beetle ibe ngenye yamamodeli athengiswa kakhulu emlandweni wonke emkhakheni wezimoto, ihlangabezana namahora aphansi kakhulu. Ngemva kokuzalwa kwakhe kabusha, i ukuma kwe-semi-premium ukuthi umfelandawonye wamaJalimane wamnika khona, wamqhelelanisa nabasekeli bakhe abangenamibandela. Ngaphezu kwalokho, kwadingeka kwengezwe ezinye izinkinga ezimbili, futhi lokho ukuthi kube imodeli ebiza kakhulu kunaleyo Golf, ayizange ibonise ikhwalithi ephezulu noma amathuba emishini.
Ngesizukulwane sesithathu se I-Beetle into ayizange ibe ngcono, ngoba naphezu kokuthuthukisa amathuba ayo okwenza kube ngokwakho, ikhwalithi kanye nemishini, yaziqhelelanisa nakakhulu nenani lentengo. Golf. Konke lokhu kuye kwaholela endaweni lapho imodeli kanye nefemu German akhiwe, the ukunyamalala inganekwane evuna imodeli entsha engenamlando. Kwakho, Volkswagen uzithathele yena ukuqinisekisa ezinyangeni ezimbalwa ezedlule ukuthi ukuhunyushwa kabusha kwesimanje "kwebhungane" wayengeke abe nomuntu ozongena esikhundleni.
Ngaleso sikhathi UHerbert DiessIsikhulu sakwaVolkswagen asizange siveze umkhondo ngendlela onjiniyela bakhe abazoyilandela ukuze bethule umfuziselo ozovala isikhala seBeetle. Namuhla imininingwane icishe ifane, kodwa ezinye izitatimende zika-Klaus Bischoff, iNhloko Yokuklama kwaVolkswagen, zisebenzele amahemuhemu nokuqagela buyisela umlando esikhathini samanje.
Ngosuku lwayo, sesivele sikutshele ukuthi ukushintshwa kwe I-Beetle izosekelwe kungxenyekazi entsha yamamodeli kagesi I-MEB. Kuze kube manje yonke into ilungile, kodwa ebesingakwazi ukuthi ukucushwa kwayo ngomshini kuzoba "bonke babuyile", nge-propulsion kanye nefomethi yomzimba i-sedan enezicabha ezine. Ngokwala mahemuhemu, ngenxa yokumodula kwesisekelo se-MEB kanye nokubekwa kwezitho zemishini njengakwi-Beetle yokuqala, bazokwazi ukuklama imodeli nge indawo enkulu ekamelweni lakho.
Lokhu kukhetha kubonisa lokho Volkswagen uqhuba izifiso zakhe premium, ngoba izoqhelelanisa nakakhulu ushintsho lwezizukulwane lweBhungane kusukela engqikithini yalo. Ngokusho kwalabo abanomthwalo wemfanelo kule nkampani, ngale modeli bafuna iklayenti elibeka phambili imizwa yokushayela ngaphezu kwanoma yisiphi esinye isici, egcizelela, noma kunjalo, imvelo yothando yendalo yakhe yakamuva.
Ingabe bazozuza ngalo modeli impumelelo engazange ifinyelelwe ukuphindaphindwa kwesibili nokwesithathu kweBhungane? Akekho owazi lokho, kodwa isikhathi nemakethe kuzokwahlulela ngokuhlakanipha.
Ibhungane linomklamo owuthandayo noma owuzondayo… awukaze ungenze ngikholwe. Ngicabanga ukuthi iVolkswagen inamasedan amahle kakhulu.