I-Toyota Motor Corporation ivale u-2016 njengeqembu lesibili elikwazile ukudayisa izimoto eziningi emhlabeni jikelele. Izimoto ezingu-9,94 million zibonisa ukuthi le nkampani inani eliphephile labathengi futhi ngenxa yalesi sizathu bafuna ukufinyelela izimakethe lapho bengakabi khona ngendlela ebalulekile ukuze bathuthukise imiphumela yabo yokuthengisa. Amazwe asathuthuka ayimpokophelo yawo elandelayo kanye nokuwafinyelela bayasebenza ku-a ulayini wezimoto ezibiza kancane eduze I-Daihatsu.
Ngenkathi lezi zimoto zifika, inkampani yaseJapan inqume lokho i-Etios izophatha ukubavulela iminyango emazweni abaluleke kakhulu Brasil. Le modeli eshibhile yakhiqizwa kusukela ngo-2012 endaweni yokuhlanganisa iSorocaba eSao Paulo, kodwa ngenxa yokungamukelwa kahle kwayo ezweni, le nkampani izosebenza. yenza izinguquko ezithile ukuze ukwenze kukhange nakakhulu kuqhathaniswa nomncintiswano.
Le modeli yaklanywa kusukela ekuqaleni ukuyithengisa ezimakethe ezihlukahlukene njengoba I-India, i-Afrika kanye neLatin America futhi izindleko zayo zokuyithuthukisa zazingekona ukonga kakhulu, ngakho ukwehluleka kwayo kwakuzodalula inkampani. Ukuyixazulula sebenqume funda ikhasimende elivela eLatin America ukuze abanike lokho abakufunayo ngempela. Umuntu ophethe lo msebenzi nguSteve St. Angelo, uMqondisi Wokusebenza kwaToyota eLatin America naseCaribbean.
Inkinga enkulu abayitholile enkampanini ukuthi Amakhasimende aseBrazil awafuni thola Imoto obekulokhu eyenzelwe abathengi baseNdiya. Ngakho-ke, enkampanini banqume ukwenza izinguquko eziningana zobuhle ukuze banikeze umoya oqinile ngaphezu kokuguqula imishini yokuphepha. Ezinye izenzo ezizokwenziwa yifemu ukuthi zizonikezela a isabelomali esiphezulu emazweni ayingxenye yalelisu lokwandisa, ukuze inethiwekhi yezohwebo nezokuthengisa ikwazi ukwenza umsebenzi ngaphansi kwezimo ezingcono.
Konke lokhu kufanele kusebenze thuthukisa ukuthengisa kwakho emazweni aseLatin America futhi ayivumele ukuthi inyuke isuka endaweni yesikhombisa abanayo eBrazil iye kwabathathu abaphezulu. Okwamanje i-Etios izovula umnyango nokuvula indlela yamamodeli amasha esiwathula kanye neDaihatsu.
Umthombo - Toyota