I-Audi ibuyekeza isithombe sayo somkhiqizo ngelogo egqamile...?

Ukuvela komkhakha wezimoto akugcini nje kuphela ezimotweni ezethulwa yimikhiqizo emakethe. Ifinyelela izici ezifana isithombe sokuhweba esizungeza lawa mamodeli namafemu. Yebo, ngoba ukuthuthukiswa kwamamodeli esizukulwane esilandelayo akusizi uma i-logo yomkhiqizi noma isithombe sokuhweba sibukeka sidala. Ngakho ukugwema izinkinga zesikhathi esizayo Amafemu afana ne-Audi athatha igxathu eliya phambili futhi avuselela imininingwane yawo. Uzobona…

Ukuze uqonde isimo sizokutshela ukuthi namuhla siphila enkathini yezinkundla zokuxhumana. Kodwa akuyona ukuphela kwento ngoba ukufakwa kukagesi kuye kwafanekiselwa njenge-paradigm yekusasa futhi nemikhiqizo iyakwazi lokho. ukuze bafinyelele izethameli eziqondiswe kubo kufanele basebenzise zonke izinsiza abanazo. Ngakho-ke ngenxa yalokhu "bakhiphe i-ace emkhonweni wabo" ukuze bashintshe ama-logo abo. IVolkswagen, Peugeot noma Fiat sebeyisebenzisile kanti i-Audi ilandela ngemuva, awuboni yini?

Ilogo ye-Audi evuselelwe inikezela ngomklamo omuhle kakhulu onezinhlangothi ezimbili ngaphandle kwe-chrome…

Njengoba sike sasho phambilini, ukwenziwa kwedijithali kanye nezinkundla zokuxhumana kuthathe izimpilo zethu. Ngakho-ke, imikhiqizo kufanele "yenze isicaba" isithombe sabo ukuze sisenze sibe lula futhi sisebenziseke kakhulu kuwo wonke amanethiwekhi omphakathi. Kanjalo I-Audi yenza izindandatho zayo ezine zibe lula futhi zibe flat. Njengoba kubonisiwe Frederik Kalisch, umklami obambe iqhaza ohlelweni lokuklama uhlobo olusha lwendlu ye-Ingolstadt...

“Njengomkhiqizo we-premium othuthukayo, I-Audi iqondise kumakhasimende esimanje azisa ukwakheka kwekhwalithi ephezulu nokunaka imininingwane. Empeleni, kunezindlela ezimbili kuphela eziyisisekelo zokwethulwa komkhiqizo kanye nokwakhiwa komkhiqizo namuhla eziveza ngokunembile le khwalithi yeprimiyamu: okungukuthi, ngakolunye uhlangothi, eqinile futhi enesibindi kakhulu, kanti ngakolunye, ehluzekile, emsulwa futhi ngiyayihlanza".

Ngakolunye uhlangothi, u-andre georgiUveze ukuthi...

«Ukubukeka okusha kwezinhlangothi ezimbili kunikeza izindandatho zethu ukulungiswa kakhulu yesimanje futhi ingcaca nakakhulu, nakuba i-geometry yayo icishe ifane neyangaphambili»

I-athikili ehlobene:

I-Audi Q8 e-tron, ukulungiswa kabusha kwesitayela nokushintshwa kwegama kufakiwe

Konke lokhu "kuxoxa" kufinyezwa kanje. Le logo entsha ithambile futhi ayinayo imininingwane ye-chrome ukuze ukhethe ukubukeka okumnyama nokumhlophe. ngokuphambene ehlinzeka ngomklamo we-3D. Ukwengeza, uma ufuna ukukhetha ukubukeka "okuguquguqukayo", umkhiqizo unikeza inketho yokuguqula okumhlophe kwamasongo kube mpunga obumnyama. Ngaphezu kwalokho, ukuvuselelwa kwelogo kufika ngesikhathi esifanayo naleyo ye- i-typography yomkhiqizo, ne ifonti "Uhlobo lwe-Audi" njengo-protagonist.

Ngokusho kukaGregory...

“Ukucaca kwezindandatho ezintsha ezimnyama nezimhlophe kwenza ubunikazi bethu benkampani bungabi nephutha. Ukunquma okumnyama okuzacile ezungeze izindandatho kunikeza ukubukeka okungaguquki kanye nekhwalithi ephezulu, kungakhathaliseki ukuthi upende wemoto noma umbala we-radiator. Futhi amakhasimende angaqhubeka nokukhetha izindandatho zethu ezintsha ezimnyama. Lokhu kuhluka kungena esikhundleni sokumhlophe ngokumpunga okumnyama okubukeka njengokumnyama okucwebezelayo."

Okwamanje sibone kuphela ilogo ezithombeni Kuzomele silinde sikubone mathupha ukuze siphawule. Kulapho sizokwazi ukuthi i-Audi iphumelele noma cha... Futhi uyawuthanda umphumela wokuphela?

Umthombo - Audi