Izinto kumele zibonwe uma ithinta. Ubani obengacabanga ukuthi iKia ingathula umkhiqizo oyindilinga nojabulisayo njengeStinger? Ngabe abakwaHyundai bazomvulela indlela ukuze badlule kwesokudla futhi ngaphandle kokujika? Le mibuzo neminye isenza sicabange ukuthi ngaphezu kokuncintisana emkhakheni wezimoto kukhona nezinye izinto: ukwenza izimoto ezinhle zekhasimende kanye nekhasimende.
Kuyiqiniso lokho I-Kia ayinaso isithombe esihle kakhulu zomhlaba mayelana ukukhiqizwa kwezimoto ze-premium, kodwa kancane kancane baye bazibeka kabusha emakethe, futhi okubaluleke kakhulu ezingeni lokumaketha, engqondweni yomthengi. Ngenxa yalesi sizathu wazalwa I-Stinger, ngenxa bathumbe labo makhasimende abasaphikisa ukukholelwa emandleni nasezingeni lefemu yase-Asia. Kodwa-ke, umkhiqizo kusafanele unqobe isithiyo esibalulekile: ukuthola i-Stinger ukuthi idayise kahle futhi ingabi yi-bluff (labo kini abakuqondayo ukumaketha bayazi ukuthi ngikhuluma ngani).
Lesi simo singenzeka ngokuphelele, kodwa ngenxa yezitatimende zabanye abanomthwalo wemfanelo womkhiqizo, kubonakala sengathi i-Stinger ngeke ihlupheke ngenxa yalesi simo. Omunye walabo abakhulume nguDamien Meredith, uMqondisi Wokusebenza kwaKia e-Australia. Ngokusho kukaMeredith ifemu isivele ibhalisa izinkinga ngama-oda ezimoto, ngoba kunamakhasimende amaningi asondela kubathengisi ukuze bayibone, yizame futhi uyithenge.
Ngale ndlela, izinhlu zokuqala zokulinda sezivele zidaliwe ukuphoqa uphawu ukuthi luphoqelele ukukhiqizwa kwemoto. Ngokombono, i-Kia Stinger ngeke ingene emakethe kuze kube uJanuwari wonyaka ozayo, kodwa amayunithi abebelwe zonke izimakethe angahluka ukuze ahlangabezane nesidingo futhi anelise ama-oda asevele esayiniwe. Kunoma ikuphi, kuzodingeka siqaphele ukuthi ukuthengiswa kwe-Stinger kuvela kanjani, ngoba nakuba umkhiqizo awusho ukuthi ungumthengisi omkhuluYebo, ingamaka ngaphambi nangemuva kwenkampani kanye nomkhakha.
Umthombo - Kia