Amamodeli e-Cupra abelokhu ene- isici esihlukanisayo, ubuciko bezemidlalo. Ngo-1996, futhi ngemva komqhudelwano ozuzwe yinguqulo ye-Kit Car ye-Ibiza esigabeni se-2-litre, bekungaba yini eyokuqala yemidlalo yohlobo lwe-Spanish brand yafika, i-Ibiza Cupra 2.0 16V 150 hp.
Nakuba kungekho siqinisekiso esisemthethweni, U-Luca de Meo, i-CEO ye-SEAT, ngabe yehlile ukuthi uhlobo oluncane lwezemidlalo lwenkampani yaseSpain lusondele ekudalweni kwayo kunangaphambili.
Luca de Meo yasiza ukwethula kabusha i-Abarth njengomkhiqizo wezemidlalo ihlukaniswe neFiat uma uthi nhlá, nakuba igcina ifomethi efana neye-AMG neMercedes. I-Cupra ingase isebenzise leli su, ibe uphawu lwezemidlalo kulabo abafuna ukusebenza.
“Ngicabanga ukuthi akhona amandla okuthuthukisa uphawu kuleya ndawo. Esikhathini esedlule, i-SEAT ibinohlangothi olulodwa. I-Cupra isinika ithuba lokuba nolunye uhlangothi olusha," kusho uLuca de Meo.
Ilogo entsha eqinile nenezemidlalo
I-SEAT inganikeza i-Cupra nge- ilogo entsha edlulisa ubuqhawe bezemidlalo kanye ne-radicalism. Njengamanje, siyazi ukuthi umkhiqizo usunesikhathi eside uthuthukisa imodeli yawo elandelayo, okungenzeka kube yi-Ateca Cupra. Ngokungeziwe kumamodeli uhlobo olunawo ebangeni lawo, angakwazi ukuhlenga imiqondo ethile eyethulwa esikhathini esidlule.
“Amagama okubhaliswa kwezihlalo akukona ngempela okuzayo, kodwa namagama esiwathandayo nesingaba nawo agodliwe. Sinamagama amaningi efayeleni uma kwenzeka,” kusho uLuca de Meo.
Babekwazi ukuthola amagama asendulo
Ngokufika kukaWalter Da Silva njengenhloko yokuklama kwefemu yaseSpain, ama-prototypes amasha amathathu ethulwa phakathi kuka-1998 no-2001. Abanye kwabathathu - noma bonke - bangatakulwa uhlobo olusha lwezemidlalo ukuze babe yingxenye yohlu lwalo.
El Isihlalo se-Bolero mhlawumbe bekuthakazelisa kakhulu kulawa amathathu. Yethulwa ngo-1998, bekungokokuqala ku-trilogy ukwethula. Kuyi-sedan yezemidlalo eklanywe ngaphansi kwezimpawu ze-Walter Da Silva. Yayinenjini engu-V6 biturbo kaphethiloli.
Ngemva konyaka, ngo-1999, the ISIHLALO Sososo ilindele imiklamo ye-SEAT Altea ne-León, bekuyi-compact enezici ze-crossover.
I-SEAT Tango, eyethulwa embukisweni wezimoto iFrankfurt ngo-2001, kwakuwumzamo wefemu wokwenza ukuthuthukiswa kwemodeli entsha ezoqhudelana ngayo nosomandla engxenyeni eshintshwayo, iMazda MX-5. Le modeli bekungaba eyokuqala yenkampani eguqulekayo futhi izowela ngaphakathi kwefilosofi ye-Cupra.
Sizothola okwengeziwe nge-sub-brand entsha ye-SEAT ngoNdasa wonyaka ozayo, lapho IGeneva Motor Show uzokwenza isethulo sephrojekthi enethemba.
Umthombo - I-Autocar