El ukuthuthukiswa kwe-Alfa Romeo Tonale Kusho umzamo omkhulu wezobuchwepheshe nezezimali kumkhiqizi wezimoto wesine ngobukhulu emhlabeni: iStellantis. Noma esikhundleni salokho elinye lamalungu ayo, i-FCA Group engasekho manje, njengoba yonke iphrojekthi efinyelele umvuthwandaba wethula imodeli yakamuva evela endlini ye-Biscione yavela kuyo. Eqinisweni, "ukwethulwa" okuhle komkhiqizo njengoba i-Giulia ne-Stelvio behlulekile ukuzuza umusa wamakhasimende acebile.
Nokho, nakuba kuyiJeep Compass, onjiniyela bakwa-Alfa Romeo bakwazile ukuyinikeza ingqikithi yayo. Futhi lokhu kubonakala ku idizayini ekhangayo ngempela, ikhwalithi enhle kakhulu yokubulawa kanye nesiphiwo sokufanisa ohlwini lwayo olude lwezimbangi ze-premium. Kodwa-ke, iqiniso lokuthi i-Dodge Hornet yazalwa "embanjeni" ibonakala sengathi labo abanomthwalo wemfanelo womkhiqizo abazange bayithande kakhulu. Futhi konke lokhu sekufinyelele kwabezindaba, akunjalo...?
Ngokusobala, u-Alfa Romeo "uzobe ethukuthele" mayelana nokuthuthukiswa kwe-Dodge Hornet ...
Uma wenza inkumbulo encane (uma kungenjalo ungayifunda ngezansi) ezinsukwini ezimbalwa ezedlule sikhulume ngokuthi i-Hornet yayihlambalaza noma ihlakaniphile uma iqhathaniswa neTonale. Nokho, kwabonakala kuyinto eyodwa kithi, kodwa kubonakala sengathi ku-Alfa Romeo abacabangi ngendlela efanayo. Okungenani, leyo yindlela umuntu ophethe inkampani akwenze ngayo kwaziwa ku-Drive. Futhi njengelukuluku, akafunanga ukusho igama lakhe futhi, njengoba kunengqondo, abezindaba abawusho umthombo ukuze bangaphuthelwa imfihlo.
Ngokombiko weThe Drive, lo mkhulumeli uveze ukuthi...
"U-Dodge usebenzise ithuba le-[Tonale] ukwenza imoto yokugcwalisa, umzuzu wayo we-Aston Martin Cygnet, ukusho kanjalo. Sekwanele ukusho ukuthi ipolitiki yasekhaya yawina ngalolo suku, kanti uDodge wayedinga ukukhulisa izinombolo zabo ze-CAFE, ngakho kwazalwa iHornet. "
Kodwa lamazwi kawasalanga lapho kwazise lo muntu ophethe ubengalokotha akwenze khombisa izizathu zokuthi kungani womabili amamodeli afana kangaka...
"Amamajini mancane esigabeni C, ikakhulukazi okungezona okunethezeka, ngakho-ke i-OEM ilinganiselwe kuwo wonke ama-veneers amasha, kusukela kuwutshalomali olubalulekile ngokombono wamathuluzi"
Uzakwabo wale "noveli ye-noir" uvela ku-Dodge. Kungakapheli amahora angama-24 iqalile, iHornet isivele iqongelele ama-oda angaphezu kwezinkulungwane eziyi-14. futhi labo abanomthwalo wemfanelo babonakala bejabule ngokufika kwabo. Ngaphezu kwalokho, bayayithengisa njenge-Dodge eyiqiniso, begqamisa i-DNA yayo nezici zokuklama ezizungezile. Sekukonke, nakuba i-Alfa iyazivikela, akumele kube nesizathu ngoba iHornet iphakathi nendawo emakethe futhi iTonale iphakeme.
Okuyiqiniso ukuthi njengoba befana kakhulu bangadida amakhasimende kodwa kubonakala kusobala ukuthi noma ubani onaka umkhiqizo we-premium akabheki i-generalist. Kuzofanele sibone ukuthi isimo siyithinta kanjani yomibili le mikhiqizo, kodwa kubonakala sengathi kuzoba nolayini. Futhi wena, yimuphi kulaba ababili othanda kakhulu?
Umthombo - IDrayivu