Ngikhumbula nge-nostalgia lapho eminyakeni eminingi edlule ngabona imodeli ye-premium emgwaqeni. Akukhathalekile ukuthi yayiluhlobo luni lomkhiqizo: i-Audi, i-BMW noma i-Mercedes-Benz, ngoba zonke "zazifakwe amathayela" ngemishini. Eqinisweni, yileyo ndlela abayithola ngayo indawo phezulu emakethe. Kodwa-ke, njengoba iminyaka idlula futhi ubuchwepheshe buye bashintsha izinto zishintshile. Manje abasazidayisi izinto zokusebenza, badayisa “intuthu”.
Yebo, ngoba sesibonile ukuthi kanjani izindlu ze-premium ziyeka ukusinqoba ngenxa yesiphiwo sazo esikhulu kanye nekhwalithi ephezulu ukukwenza ngokusekelwe esimweni. Futhi ubuchwepheshe bubasize kakhulu, baguqula izimoto zabo zibe i-Netflix yenjini. Manje izici eziningi zokunethezeka, ngisho nokuphepha, zijatshulelwa ngokusebenzisa khokha ukusetshenziswa ngakunye ngokubhaliselwe kwanyanga zonke noma kwaminyaka yonke. I-BMW ijoyina kakhulu, nakuba kuleli bhizinisi isivele inomlando othile. Uzobona.
I-BMW iyashaja, okwamanje e-South Korea, i-Hight Beam Assistant noma i-Driving Assistant Plus...
Uma wenza inkumbulo encane, uzokhumbula ukuthi kudala sakutshela lokho AbakwaBMW bebezohlinzeka nge-Apple CarPlay ezimotweni zabo ngokubhalisa. Le software ivumela ama-smartphones e-Apple ukuthi amataniswe nemoto hhayi kuphela ukushayela noma ukulalela umculo. Nokho, kubonakala sengathi amakhasimende "agwinyile" ngesilinganiso futhi acabange ukuqhubeka nesinyathelo esiqhubekayo kukhathalogi yawo. Okungenani ezimakethe ezithile, njengeSouth Korea.
Ku esitolo I-South Korea ConnectedDrive abanikazi bemodeli ye-BMW bangakhokha imali yanyanga zonke ukuze bajabulele amagajethi afana izihlalo ezishisayo noma isondo lokuqondisa. Inkokhelo icishe ibe ngu-$18 wokusetshenziswa kwenyanga noma u-$176 ngokubhaliselwe konyaka. Uma befuna okunye "okubanzi" bangakhokha u-$283 ngenkonzo yeminyaka emithathu. Nokho, akuzona kuphela izakhi ezingafakwa ngalolu hlelo lokusebenza.
Sine Uhlelo lwe-IconicSounds Sport elingisa umsindo wenjini "yamafutha" endaweni yabagibeli. Futhi umsizi omude we-beam (Hight Beam Assistant) noma i- umsizi wokushayela kanye (Driving Assistant Plus) bakule "khathalogi ye-Netflix." Manje umbuzo uthi kuzothatha isikhathi esingakanani ukuthi abaduni bathole amakhala abo ezinhlelweni ezisebhodini zezimoto futhi Hack izinhlelo zabo. Yebo, ukulahlekelwa isiqinisekiso...
Sekukonke, kuyadabukisa kakhulu ukuthi uma usukhokhe kakhulu imodeli ye-premium kufanele qhubeka nokukhokha ukuze usebenzise amasistimu amaningi nobuchwepheshe osekufakiwe kakade njengokujwayelekile. Nakuba yebo, uzohlala unemodeli ye-premium, akunjalo...?
Umthombo - BMW
Lutho uma ngifuna i-bmw efakwe ngokugcwele ngifuna umuntu ongigencayo, futhi ngisebenzisa imishini yemoto ngaphandle kokukhokha lutho! Yini iBMW ekholelwa ukuthi abantu bazokhokha? Kuphela labo abazi ukuthi ingagetshengwa futhi akhokhe lutho uzokhokha!