Ilogo ye-Polestar ivinjelwe e-France ngokufana neyakwa-Citroën ne-DS

inkantolo yaseFrance ivimbele i-Polestar ekusebenziseni ilogo yayo eFrance ngenxa yokufana kwayo nekaCitroën. Kulesi sigwebo kumele kwengezwe inkokhelo yama-euro ayi-150.000 kumkhiqizo owonakele, kanye namanye ama-70.000 emalini yezomthetho.

Ukwenqatshelwa idlulela ezinyangeni eziyisithupha kusukela ngesikhathi kushicilelwa umyalelo wenkantolo, owenzeka ngoJulayi 2020. Ngakho-ke uzoqala ukusebenza kuze kube uJanuwari 2021.

impi yesithombe somkhiqizo

Le nqubo kuphela ingxenye yokugcina impi yezomthetho abaphethe zombili izinhlobo kusuka ku-2017. Unyaka lapho i-PSA Group icele iVolvo ukuthi iyeke ukusebenzisa uphawu lwePolestar. Ingxabano yakhe ukuthi ukuba ngababili ama-chevrons ihlelwe ngendlela yesiphambano kakhulu njengeyakho, okungama-chevron amabili elinye phezu kwelinye. ukuhlobana lokho ngokuhlangana kuphinde kuthinte ilogo ye-DS, ngokwenkampani engumzali wakwaCitroën.

AbakwaVolvo banqabile ukuhambisana nalesi sicelo, bethi ama-logo awafani. Isikhathi lapho i-Citroën ilethe isimangalo sayo phambi kwe Ihhovisi le-European Intellectual Property, nakuba ngokuhluleka ukuzama ukufakazela ukufana ama-logos amabili.

Akukaze kube manje, lapho inkantolo ivumelene noCitroën, ukunciphisa okwesikhashana ukusetshenziswa kokucabanga yomkhiqizo waseSweden-Chinese endaweni yesiFulentshi. Nakuba kungacaci ukuthi kuzoba nomthelela ongokoqobo yini ekuvimbeleni ukungena kwePolestar emakethe kulelo zwe. Ngokusho kwabameleli babo: "I-Polestar ayisebenzi eFrance futhi okwamanje ayinazo izinhlelo zokusebenza lapho."

“Ngeke sikwazi ukuphawula ngemininingwane yecala, kodwa sikholelwa kakhulu ekumeni komkhiqizo wethu kanye nelogo yethu. Siyaqaphela ukuthi njengohlobo lwezimoto olusha olujabulisayo olungena emakethe lunezinhlelo eziphusile zokukhulisa izinga lokuhamba kukagesi, singadonsa ukunaka kwabakhiqizi bezimoto asebekhulile.”

Zihlulele wena:

Njengoba labo abanomthwalo wemfanelo wePolestar bengeza: "Icala lithinta kuphela iFrance futhi alisebenzi kunoma yiliphi elinye izwe." Nokho ingase ibeke isibonelo esilimazayo ngophawu olushiwo, uma izinkantolo zamanye amazwe zikuthatha njengesibonelo.

I-Polestar vs. Citroën

I-Polestar yethulwa ngo-2009 njenge-Polestar Performance, uhlobo olungaphansi lokusebenza lweVolvo. Noma kunjalo, ilogo yayo yamanje ifike ngo-2017, ngenkathi umkhiqizo uphonswa njengomkhiqizi ozimele we izimoto zikagesi ukusebenza okuphezulu. Ngakolunye uhlangothi, uphawu lweCitroën luneminyaka engu-121 ubudala.

Kepha isinxephezelo kwaCitroën, akubonakali kuyinkinga enkulu ye-Polestar, njengoba ibala u-0,05% kuphela walokho uCitroën akuchitha minyaka yonke ekukhangiseni eFrance. Olunye u-0,023% okufanele lwengezwe kulo uma izimali ezingokomthetho okufanele zikhokhwe ku-brand yesiFulentshi zicatshangelwa, njengoba yilokho abakusebenzisa ngesikhathi senqubo yomthetho.