The year 2023 has just started and all the organizations in charge of giving awards are at full capacity. March 8, International Women's Day, has been left behind recently but in the automotive sector it is still necessary to give visibility to all those women who have given so much. Progress is slow but little by little they are occupying the places that by law already correspond to them. In fact, there are even a few Women's World Car of the Year awards...
If you do a little memory you will remember that We'll talk about the Women's World Car of the Year award. It wasn't long ago, but long enough to remind you that they are just as much consumers of vehicles as men and not only that, but also They have their own criteria to choose. This "lapidary" phrase in depending on which countries in the world gives them the power to award prizes to the cars that they believe to be the best and the new Kia Niro has won the award in 2023.
The Women's World Car of the Year 2023 award went to the Kia Niro, but their opponents were really good…
As we have already indicated, the Women's World Car of the Year award is structured around six categories. For your vote and choice the jury is made up of 63 automotive journalists from 45 countries of the five continents. Among the "contestants" who participated this year we can mention the following...
- Best Urban Model. Kia Niro
- Best Family SUV. jeep avenger
- Best Large Car. Citroen C5 X
- Best Large SUV. Nissan X-Trail
- Best Performance. Audi RS 3
- Best 4×4 & Pick-Up. Ford Ranger
As indicated, the winner has been announced on International Women's Day and is the Kia Niro. To choose it, they had to evaluate different aspects of each and every one of the shortlisted models. If you remember they are these: fullfilment of security requirementsdriving, efficiency, comfort, technology, design, Impact on the environment and value for money. So of all, it is the new generation of the South Korean C-SUV that has prevailed.
The qualities that have raised him as a winner are many and will surely translate into a high number of sales. Now, It will be necessary to see how and how much they advertise it from Kia and, above all, they give more visibility to one of the most interesting awards in the sector. Not because women give it, but because many believe that they do not have the necessary criteria to talk about cars and if they heard them, their "ears would fall to the ground"...
In any case, congratulations kia niro...
Source - Women's World Car of the Year