Alfa Romeo sells the first 350 Giulia's in China in just 33 seconds

if i ask you what can you do in 33 seconds what would you tell me? Surely you would say that there is no time to do anything, because it is so little time that we would consume it in preparing the actions to be carried out. Nevertheless, that was enough for Alfa Romeo, 33 seconds, to sell in the Chinese market the first 350 units of its brand new Giulia.

The Italian firm is finalizing the details for its definitive landing in China. The new Giulia will be the basis on which this entry is based, to later consolidate it with the Stelvio SUV. For this you need capture the attention of the brand's most loyal customers And what better way to do it than by selling the first special series of the Giulia using the internet and the reference shopping portal in the country.

Alibaba has been in charge of selling the first 350 Alfa Romeo Giulia Milano in the Asian market. The internet portal never expected that the reaction of the clients would be so fast, so its servers collapsed in a matter of seconds. Fiat Chrysler Automóbiles (FCA) did not expect this reception either, so for the commercial launch of the Stelvio they will surely prepare some similar commercial action.

This method of sale is not new for the Italian-American group Well, they already used it to sell the first 100 units of the Maserati Levante. In that case, the time in which they sold out was also a record, since they sold out in just 18 seconds. The relevant thing about the Gulia Milano is that there were three times as many units and barely 15 more seconds were needed.

The special series Milano del Gulia is based on the 2-liter turbo engine with 280 hp of power. This mechanics is linked to an automatic cut gearbox with 8 relationships. Among the main items of equipment can mount a sound system signed by Harman Kardon, navigator, dual-zone climate control, leather upholstery and, as in all special series, a numbered silver of the purchased unit.

In view of how well the sale has gone, Alibaba has become the official Alfa Romeo channel for this type of sales in China. With this strategy, the Italian house wants to reduce its dependence on dealers and thus segment the wealthiest customers to offer them their customers. Sirs, Internet is not the future, it is the present and Alfa Romeo has it very clear.

Congratulations!!!!!!!!!!

Source – Alfa Romeo