The hardships that Aston Martin is going through seem to have no end. The English house, based in Gaydon, has been trying to find its niche for a long time without success. Thanks to several cheap injections and the help of third parties, their models have evolved exponentially. The proof is in the launch of the new DBX, the first all-way signature. However, either they wake up or they end up sleeping in the holy field.
One of the last joys that Aston Martin enjoyed had to do with its technical partnership with AMG. If it weren't for them, their models wouldn't have the latest batch of mechanics with which to overcome emission regulations. This union cost them 2 percent of their shareholding, but after the arrival of Tobias Moers as new CEO things could change. So much so that Daimler AG has once again offered them a new collaboration proposal...
Daimler AG offers Aston Martin more technology in exchange for new shares...
Según un statement issued by Daimler AG and Aston Martin, the technical collaboration they have today would be expanded on several fronts. And you will ask yourself, what would be the benefits for the English firm? Simple and fast. Access platforms for electric vehicles being developed by Mercedes-Benz. This also includes the necessary hybrid systems that, in addition to reducing emissions, offer more power.
If so, the English house could catch up with its rivals without spending a penny on R+D+i. The problem is that every "favor" has a cost and in this case it entails giving up a good portion of your capital. Specific, Daimler AG would get to control up to 20 percent of its shares. However, to avoid possible conflicts of interest, the German constructor has made it clear that this transaction is not a takeover.
Moreover, they have been quick to communicate that being a technical alliance, there are no plans to increase its shareholding. According to statements by Wolf-Dieter Kurz, director of automotive product strategy at Mercedes-Benz…
“We already have a successful technology partnership with Aston Martin that has benefited both companies” […] “With this new, expanded partnership, we will be able to provide you with access to new technologies and state-of-the-art componentsincluding next-generation hybrid and electric powertrains»
The cost that the Germans will have to bear in this operation is 373 million. However, it is not gold everything that shines". Have you stopped to think if things don't go as expected? This innocent technological offering it could be the lace of the English firm and more if Daimler AG disposes of its participation in a bad way. Watch out!
Source - Aston Martin - Daimler AG