We have said it a thousand times but it seems necessary to repeat it again. The electrification of the automotive sector is the perfect "excuse" for companies that have nothing to do with it to make the leap as car manufacturers. Today the number of companies or brands that want to conquer this complex industrial niche is high but it is still attractive for others to come. He The latest model that wants to be the reference is the Atlas EV SUV…
Perhaps the Atlas EV SUV does not sound like anything to you and you are absolutely right. yes because it is a model that does not exist but its parent brand wants to launch on the market sooner rather than later. The fact is that for now the data that exists regarding this model is very fair. But also, it is that the firm that supports it is not that it is top for the sector at a global level. so it is We are going to tell you who Atlas E-Mobility Group is and why the Atlas EV SUV was born...
The details that for now there are of the Atlas EV SUV are very few…
Before telling you who Atlas E-Mobility Group is, we are going to try to figure out what the Atlas EV SUV will be like. For now the only thing that there is of this model is a white render on black background showing the basic lines of its bodywork. These strokes represent the lateral profile, although as is clear, it must be taken with a dose of suspicion because it does not say anything. If is one Coupe-style SUV with strong stress lines and a little more.
According to various sources it is a SUV located in the heart of the compact C segment. In fact, there are those who indicate that their rivals will be the BMW iX1, Mercedes-Benz EQA or the Model Y among others, but will it be premium? This question is not as clear as we would like because will be powered by an unknown electric powertrain. But there is more as already manufactured OEM parts will be used to assemble the car in Morocco and reduce costs.
According to Statements from one of the founders of the company to Coach…
«The first thing is the development of technology: the cost of R&D. In our case, our R&D spending will be only 5% of the total investment. We are not developing everything ourselves, but we are capitalizing on experience, knowledge and technologies that have already been developed by other OEMs and other companies."
But who is behind Atlas E-Mobility Group and what are their intentions…?
As we can read on its official website, Atlas E-Mobility Group is…
«Uan Anglo-Moroccan technology company born to redefine global electric mobility and launch the first battery electric vehicle designed and developed in Africa»
However do not conform to this declaration of intent well there is more...
“With headquarters in London, UK, and plans for state-of-the-art production facilities in Morocco, we are poised to combine the best British automotive engineering and industrialization skills with Moroccan technology and manufacturing capacity proven»
Further…
"Our mission is accelerate the transition to zero-emission mobility across the African continent and around the world. By introducing affordable and superior-engineered battery electric vehicles inspired by African design and identity and based on an established and proven OEM architecture, we will attract customers from around the world.”
reading your plans we can intuit that his ambition is global. However, the company was born in 2020 thanks to Mohammed Yehya EL BAKKALI and Mohammed Hicham SENHAJI HANNOUN, for which this youth makes us doubt that the project can see the light as they propose it. For now announce that the Atlas EV SUV would have a price around 45 thousand euros but not when it will see the light.
We will have to be very attentive to their movements because the first regions they want to raid are Africa, Europe and the Middle East. And that's big words... right...?
Source - Atlas E-Mobility Group