La evolution of the automotive sector It is causing brands to carry out movements that are less rare. The best example of all is that massive electrification is allowing the birth of firms that in other types of situations would never have seen the light of day. And not only that, but also there are firms that are changing their work plan to shift towards more profitable positions. Dacia is one of them and you just have to see his portfolio.
In recent years Dacia has gone from having a pure low cost catalog to offering models with a higher level of quality. The best example of its progression is the Jogger, a mix of minivan, van and SUV that is having a great reception in the market. Well, in the heat of such success, those responsible for the Romanian house would have decided take another step: develop your first premium model. In addition, it would already have an official name.
The Dacia Oh-no SUV has been created to compete head-to-head against the Audi Q3, offering high-quality materials…
As you well know, Dacia has the financial and technological protection of the Renault Group. And not only that, it's also backed by technology that Nissan and its subsidiaries have engineered. Well now, to create the first premium Dacia in history they would have had the help of Infiniti. In case you don't know, it is the premium arm of the Japanese house and one of the most exclusive firms in the world. Hence, this project can be viable and profitable...
El dacia oh no, which is what this model will be called, will be based on the Infiniti QX50. In this way all its mechanical organs will be transferred by the premium arm of Nissan. Therefore, the Oh-no will be the first model of the Romanian firm that It will exceed 270 CV of power and will be able to compete with models from rival houses and premium positioning such as the Audi Q3. In fact, at Renault they are convinced of its real potential...
Moreover, to ensure success, Renault and Dacia have opted to offer an adjusted price. According to the official announcement, the access fee will be around 20 thousand euros. In this way, the new Dacia Oh-no will be located in the range above the Jogger as the flagship model. And not only that, with a quality at the level of Q3 it will be a great alternative for those who do not want to pay the amount of money that the German house asks for it.
So if you are interested in getting the Oh-no the best thing you can do is dream. Yes, because it will never exist because neither Dacia nor Renault will make the leap to the premium spectrum based on Infiniti. In fact, you are before a April Fool's Day prank with which we hope we have made you smile... Of course, dreaming for the sake of dreaming is never bad, right...?
Source – Happy April Fools Day 😉