Very bad news: The launch of a Cupra Ibiza is ruled out

When Cupra separated from Seat to create a new brand, the doubt about what its first model would be was evident. It could be him Ateca Cupra or the Cupra Ibiza. Finally it was the SUV that had the honor of being the brand's first car. What we did not expect at that time is that we were not going to see a Cupra Ibiza -because a prototype was even presented-. in the last hours the discarding of the Ibiza has been confirmed.

For those of us who enjoy vehicles small sportsand Suzuki Swift Sport, Ford Fiesta ST or MINI Cooper S, this news is a bucket of cold water. They are relatively cheap cars that can make us have a lot of fun. Sadly, as confirmed by the Luca de Meo, the decision is made and a Cupra Ibiza will not be launched.

Cupra focuses mainly on electrification

Cupra seems to have clear ideas, and although looking for sportsmanship and better finishes Using good quality materials, its approach to propulsion goes through the electrification throughout much of its range. The Ateca uses a 2.0 hp 300 TSI engine, a veteran engine in the Volkswagen Group; but, as I said, the brand's main strategy is for electrification.

Proof of this is that at the Frankfurt Motor Show, held in September, they discovered the cupra tavascan. It is a prototype of a sports electric SUV, with a clear coupé style and more than striking shapes. Not a close to production design, but as the saying goes “If the river makes a noise its because water is running…”. For his part, the Cupra-Formentor, a plug-in hybrid, is closer to production.

And what is the reason for not launching the Cupra Ibiza?

Most likely, the main reason is the profitability. Sports models are far from their best moment. Well, they actually go through one of their worst moments. So much so that the registrations of this type of vehicle do not stop falling. Obviously, the manufacturers are not stupid and, if the results of their studies say that sales are going to be negligible, they are not willing to lose money.

To the above must be added the issue of polluting emissions and the increasingly strict laws. All manufacturers are afraid of the penalties that may come to them, which are not exactly low. Sports cars with a traditional powertrain don't exactly help. In fact, recent rumors say that we will not see a Renault Clio RS in this new generation of the French utility.

Source - Coach