Dacia no longer wants to be a low-cost brand and neither do its dealers

Renewed or die. This expression, which may seem very hackneyed, is one of the ones that we can assume most times throughout life. But, in addition, it can not only be applied to our existence, but also all companies must be updated to remain active. Hence, the automobile sector has been able to get to where it is, let alone the brands that make it up. The last to "evolve" has been the Romanian low cost firm Dacia.

If you do a little memory you have to remember that ago nothing updated their brand image. We present its new logo, which will be released by the future Bigster, and graphics that will show off all its internal and external official documentation. However, there was still much more to be done and it is now that we have learned about this work. Its about makeover (Yes, you read it right) that have been applied to the entire commercial network that they have for the width and length of the continent...

With these changes, Dacia intends to make its commercial network appear more sophisticated and exclusive...

And you will ask yourself, how is a restyling applied to a dealership? Well, very easy. changing all or much of its design. As Dacia explained in her press release, with this change of commercial image they want to go one step further to leave their positioning behind. They no longer want to be considered as a low cost brand and to get out of there they have to offer their customers more. More quality and better service and incidentally, with low prices.

If you look at the chosen colors and materials we could say that it reminds us of a firm of Swedish origin. Be that as it may, the use of khaki for the building and elements such as the totem give it a Touch more sophisticated. This air, moreover, is enhanced by the wood-effect material that they have chosen to complement the decoration of the totem poles. Finally, the Dacia logo will be illuminated in khaki during the day and white at night...

Dacia follows in the footsteps of its parent company and updates its corporate image

If we take a look at the official press release published by Dacia, we see the explanation they give to the design they have chosen for their commercial network...

“The complete package gives customers and passers-by a better external visibility of the Dacia brand. Very simple."

Lastly, they state that...

«The deployment of the new exterior signage throughout the network will begin in the spring. The project will continue with the introduction of showroom standards interior, which are currently being defined»

There will be see how this transformation ends, but what is clear is that as the saying goes "even if the monkey dresses in silk..." Hopefully these changes will catch on with the public and Dacia can climb steps in image and quality, although we do not know if it will benefit so much...

Source - Dacia