Ford has made public its new strategy in the European market and has revealed that it will have an electrified version of each of the vehicles. A measure that aims to meet the objectives of emission reduction set for 2030 by the European Union.
In the words of those responsible for the brand: “Each Ford model, starting from the Focus onwards, will include an electrified option. What it will mean completely new vehicles and electric or hybrid versions of existing ones. From the Fiesta to the Transit, a micro-hybrid, hybrid, plug-in hybrid or 100% electric option will be offered, that is, one of the most complete repertoires of electrified vehicles in Europe.” In addition, Ford has confirmed that its next 100% electric high-performance car mustang inspired It will arrive in Europe in 2020.
A revolution in Ford and other brands
This is a measure that has already been applied by many other car manufacturers, as was the case with Volvo, Jaguar and Infinity. Although in the case of Ford, this news has not come alone, because the brand has also announced its plans to stop the production of several vehicles in Europe, as it did last year in the United States.
Steven Armstrong, vice president and president of Ford in Europe, the Middle East and Africa, was in charge of announcing the brand change of direction: “We are applying measures that will be decisive in transforming Ford's business in Europe. We will invest in the vehicles, services, segments and markets that best return our business in the long term, creating value for all of our shareholders and delivering vehicles that excite our customers."
Emission reduction is coming
electric and hybrid models they will arrive little by little to complete the Ford range. Although many of them are expected don't take too long to arrive. In 2021 there will already have to be a very significant decrease in emissions. That year the objective of reducing the average level of emissions of new cars to 95 g/km of CO2 is set, and according to 2017 data that average was 118.5 g/km.