When we talk about muscle cars we can't help but think of the classics Chevrolet Camaro, Dodge Challenger and Ford Mustang. There are three models that perfectly represent the golden age that the United States experienced in the middle of the last century. However, the fate of each of the models has been very different. The Chevrolet Camaro has managed to catch up and maintain its global sales but It runs a little behind the Mustang.
The case of the Dodge Challenger is even worse, because its platform is still old and its technological evolution Regarding its rivals, it is still light years away. Therefore, if we place these models by global relevance, we have the Mustang as the first model, the Camaro as second and third and last the Challenger. Proof of this is that sales of the blue oval's muscle car far exceed 100 units a year.
As reported by Ford Motor Company the Mustang has managed to register during the last financial year, 2016, 150 thousand units. The growth that the registrations of the model have suffered with respect to the past 2015 has been 6 percent. Also, its exports to third countries have grown by 101 percent, as evidenced by the growth in sales in some overseas markets.
The most important for the American model is China because its sales have grown by 74 percent, being the best-selling sports car in that country. So that we can compare, the Chevrolet Camaro has sold in China during 2016 2.033 units and the Ford Mustang has placed 3.022 units. Other countries or areas that have seen increased sales of the Mustang are New Caledonia, Gibraltar or Bonaire.
According to Mark Schaller, Ford Mustang Market Manager, «the mustang legacy continues to grow, and in places I hadn't reached before. We are working very hard for it to reach new markets, considering that drivers continue to respond with resounding approval”. Mustang is currently offered in 140 countries and there are more and more because they are returning to areas that they had neglected and they are reporting juicy sales.
In our country, the Ford Mustang is the model of your segment best seller according to ANFAC and ANIACAM, placing it ahead of the Audi TT.
Source – Ford Motor Company