We all remember the hard times he went through Fisker Automotive. If the bankruptcy of its battery supplier and the fire that destroyed much of its stock had not occurred, it would still be alive today. Those mournful events made it disappear and re-founded under the name of Karma. However the Revero, its only model, cannot convince those who still think of the brand to buy a car.
To reverse this situation, Karma you are working very hard in order to change your image. In recent years, its Chinese parent has invested a lot of money that should be converted into new technology. In addition, they have thought about how to convince customers and the best way is to have designs that "break necks". For this reason, they have established a collaboration agreement with one of the most successful studios in the sector: Pininfarina.
Pininfarina will design the next Karma
Lance Zhou, CEO of Karma has confirmed through an official statement that
«Karma is united in spirit with Pininfarina through our shared commitment to amazing design. We are excited about the reaction we anticipate the end result of our partnership will generate."
However, this association seems to go beyond the design of the next models that Karma launches on the market. Apparently, the Chinese-American firm hopes to accelerate the development of its electrical technology, since Pininfarina has accumulated a great know-how. Thus, they could create a technologically superior model to the Revero, since it is still a profound update of the Fisker Karma of 2012.
In the official statement distributed by the firm, Zhou has not announced a specific date to develop this association. Nor have they announced which lines of work they will focus on, so we will have to wait for them to take the next step in their work. For now, the Revero is not achieving the expected sales results, so those responsible for the brand will have to reduce the deadlines to a minimum.
We will have to be attentive to the evolution, because if there is no movement in one or two years, Karma you could get into serious trouble.
Source – Karma