Kia closes the year 2017 with record sales in Spain

Year 2017 It has developed, in part, as the car brands expected in terms of sales. The market has not grown as much as they thought, but it has finally behaved well with the firms that have worked hardest to reach the client. Kia is one of the most active has been, because they have been several the new arrivals that have come to our country from the hand of the new Rio, Picanto, Stonic, Niro and Grand Tourism Stinger.

Once the numbers that correspond to the sales carried out in the past financial year are being closed, Kia has confirmed that its deliveries have grown by 10,8 percent compared to 2016 with 56.975 units registered. This figure represents a market share of 7,1 percent, that is, the South Korean firm has become the fourth favorite brand of the Spanish public.

According to Emilio Herrera, CEO of Kia Motors Iberia

“This has been a key year for Kia in which the brand has achieved the best results in its history in Spain, positioning itself as one of the generalist brands preferred by private customers. These good results, which are an incentive to continue improving in the future, respond to the great quality of the numerous models presented this year as well as the great work of our network of dealers and the Company's human team"

Among the latest Kia models, the one that has stood out the most has been the small SUV Stonic. In just two months that it has been on sale, it has managed to register 1.709 registrations, pointing out ways when the first full sales year closes in 2018. For his part, the Sportage It is the best-selling model of the firm in our country, since it has managed to register 13.014 units, or what is the same, it is the second favorite of private customers with 9,2 percent penetration.

Finally, we must highlight the good behavior that the Kia Niro, which has become the fifth best-selling hybrid model in our country with a penetration of 8 percent. We will have to see the behavior of the brand's sales during 2018, although with the arrival of the new Cee'd deliveries can be increased significantly.

Source – Kia