Kia motors is one of the firms that has evolved the most in recent years. Its position in the market, not only in Europe, has changed radically. It has gone from being considered a low cost firm to look "from face to face" at the main generalist firms in the world. What's more, it has managed to position itself ahead of giants such as Volkswagen, especially in areas such as electric mobility, launching authentic best sellers on the market.
However, the evolution of the sector towards this axiom and the growing competition make it react. And more so when the goal of Kia Motors is very clear: to be the number one brand in the world in electric mobility. Therefore, she has developed a new strategy that for five years should position her as a benchmark in the industry. And be careful, these are not mere words, since he bases this ambition on the launch of seven new models.
Kia's new electric range should hit the market in 2027
If you take a look at the teaser image located on these lines, you will understand the aspirations that Kia Motors has. At the beginning of the year, the Asian firm presented the "Plan S" strategy where it indicated that its range of BEV electric vehicles would be expanded to 11 models. The date to carry out this expansion was initially 2025, although it has now been extended to 2027. In addition, they expect their sales to reach 20 percent of their commercial mix.
Now they go one step further showing the models that will be part of this project. The first, whose internal code name is CV, will be presented to the public in 2021 and will be available in almost all regions where the brand is present. In addition, it will offer the same quality as the rest of the brand's models as well as a striking design. Regarding his technique, It will have a high-performance recharge and new driving aids.
However, this will only be the first step, as Kia Motors wants to respond to market demands. To do this, it will offer electric range that will be positioned in several segments. Thus, it will have proposals suitable for driving in large cities (a rival to the Citroën Ami), sedans of generous size or high-performance models. All developed on the latest evolution of the Electrical Global Modular Platform (E-GMP).
Una full range of SUVs Nor will it fail to take advantage of the commercial pull and image they offer. However, we will have to see how this project evolves and what success it brings to the brand. In any case, Europe forms a central part of the plan and to test the more than 2.400 chargers that it will install in association with its main partners and distributors.
Source - Kia motors
More information about this model
- Plazas 5
- Power 136 - 204 hp
- Consumer goods 15,6 - 15,7l/100km
- Assessment 4,5