Lamborghini, one of the manufacturers of sports cars most reputable in the world meets 60 years since its foundation in 1963. The Italian brand has announced that, on the occasion of its sixtieth anniversary in 2023, reopens its car museum, of which the remodeling works that began a few months ago have recently been completed. Is found in Sant'Agata Bolognese, province of Bologna and municipality where its factory is also located. It is built taking advantage of part of the structure of the first building where the development of its industrial and commercial activity began.
The signature says that the layout and design of this space have radically changed and that, in addition to housing a total of 19 units of different historical and contemporary models, will serve to carry out different commemorative activities throughout this year. The exhibition, calledThe Future Began in 1963″ (The future began in 1963), tour the most emblematic times of the company and the most representative moments of it through classic and modern vehicles. This is how the evolution of the company created by Ferruccio Lamborghini over six decades is narrated.
The exposed products are, from the oldest to the newest and ending with the most special and exclusive, the following: 350 GT, Miura S, Espada, Countach LP 400, Urraco, LM 002, Diablo GT, Murciélago SV, Gallardo Performante Spyder, Hurricane performant, Fan SVJ, Urus, Hurricane GT3, Reventón, Sesto Elemento, Veneno, Centenario, Sián, Countach LPI 800-4. In addition to the legible information on signage, different audiovisual solutions support both the experience and the learning of visitors, who can get to know the technical and artistic heritage of Automobili Lamborghini.
«2023 will be a year full of original activities and novelties that we inaugurate with this exhibition. We will celebrate our first 60 years by international events, initiatives and unexpected activities that we will be revealing throughout the year," he said. Stephan Winkelmann, President and CEO of Automobili Lamborghini, at the official inauguration.»We started from a challenge that Ferruccio Lamborghini took up in the early sixties and that the company developed with pioneering and revolutionary ideas to write history and offer innovations that have marked the path of luxury supercars. Lamborghini has always been and will be a firm that looks to the future."
One of the innovations that Winkelmann referred to for such a special year, although not expressly, is the presentation of the successor to the Lamborghini Aventador. His debut is expected in the spring and part of its design is already known thanks to a series of leaks of his patent. It is also suspected that it could equip a plug-in hybrid propulsion system consisting of a turbocharged gasoline engine and an electric one. It will be the prelude to the birth of the first 100% electric model of the brand.
Source - Lamborghini