Lotus Advanced Performance is born. Do you know with what dark intention...?

It has been a very dark time but it already seems that he sees the light at the end of the tunnel. Lotus is one of the most reputable firms in the automobile sector although due to its size and offer of models it does not seem so. In fact, in recent years there have been many manufacturers who have wanted to count on their experience to develop their cars. Without going any further, Tesla herself began her vital journey by re-carrying and giving a new opportunity to elise...

Be that as it may, now that the house in Hethel (Norfolk) is part of the Geely Group He is taking steps towards his future. The subsidiary that has given the firm the most profitability is the one dedicated to engineering consultancy, but soon there will be more. As expected, and it was taking a long time, have shaped Lotus Advanced Performance Do you know what he will do? Well, be very attentive because if you are looking for a very exclusive supercar, it is your brand...

Lotus Advanced Performance was born to offer unique and exclusive models...

In the purest style of Cullinan in Rolls Royce and Mulliner in Bentley, the Lotus Advanced Performance division wants to satisfy the needs of the most affluent customers. If we take a look at the press release they have published, we will know what the portfolio of services that this new division will offer… Will include…

halo projects: Ultra-exclusive and one-of-a-kind vehicles that extend the Lotus product portfolio.
limited editions: Exclusive high-spec and highly desirable versions that allow customers to stand out from the crowd.
Bespoke: Personalize your Lotus car with exclusive colors, trims and materials.
experience: From tours of the new production lines to activities to allow customers, fans and partners to experience the Lotus brand.
Lotus Driving Academy: Expert classes behind the wheel of a Lotus at locations around the world, including the iconic Hethel test track in Norfolk.
Motorsport: Starting with the Emira GT4 race car, Lotus Advanced Performance will support and deliver lightweight competition cars to customers around the world.
Options: Exclusive extras for your Lotus.
Accessories: A wide range of Lotus Advanced Performance products and "For The Drivers" brand products.

Lotus expands in China and announces four new electric models

The person in charge of setting up this great project is Simon Lane. Perhaps his name does not sound familiar to you but his experience precedes him because he comes straight from the special operations division "Q by Aston Martin". In Lane's words...

“Working in conjunction with the highly experienced Lotus design team and colleagues from our engineering teams around the world, let's build the most exciting and exclusive lotus cars, embracing our exciting electrified future while honoring our storied past."

We are looking forward to seeing the result of your work. For now there is no date, but surely they will not take long to take the first step... Patience gentlemen...

Source - Lotus