El Fiat Chrysler Automobiles Group just presented the economic results of the second quarter of the year. As expected, the numbers have been positive, but this would not have been possible without the help of RAM y Jeep. North America has been vital to achieve it because the region EMEA (Europe, Middle East and Africa) does not finish raising its head. In addition, there are companies like Maserati, which does not seem to find its place in the market.
Globally, the FCA Group has obtained an operating profit (EBIT) of 1,53 billion euros, with an operating margin of 5,7 percent. These figures translate into global sales de 1.157.000 million units, that is, a decrease of 11 percent. To improve them, all brands maintain their roadmap for the future. The only thing that changes is Maserati, which gives a change of direction to be more attractive to customers.
Maserati needs to improve its sales and economic performance
Currently, the offer Maserati It is made up of five models. Except Get the Funds!, the seniority of these is the predominant note, so it is not surprising that their sales have fallen by 46 percent. The ingresos also suffer, because with a decrease in 40 percentThey don't help your situation. Still, Mike Manley has decided to modify the product plan of the trident brand, to accelerate the arrival of novelties to its squalid portfolio.
According to the document provided to the shareholders, Maserati will present up to five new models between now and 2023. Starting with the simple, the first to change in 2020 will be the Ghibli, Quattroporte y Get the Funds!. The previous plan only took into account the change of generation, but not a restyling. This modification leaves an unknown in the air, since the Ghibli does not seem to have a generational change. The second absence corresponds to the already confirmed coupé Alfieri.
Production of this is scheduled for the second half of 2020, so it is to be understood that it is the new sports car dated for 2020. In 2021 a new SUV should arrive that will be below the current one Get the Funds!as well as a new Gran Turismo and the convertible version of the sports car of 2020. Looking to 2022 the novelties are maintained, because the new one will arrive GranConvertible and the next generation of Quattroporte. Finally, in 2023 the second generation will have its debut all the way Get the Funds!.
To all these novelties we must add the evolution that the technique of these models. As we already knew, the versions hybrid y electrical will spread, having as protagonists the Ghibli, Quattroporte, Levante y Alfieri. We will have to see how far they go, but if the FCA Group knows how to give it the focus it needs, Maserati could become a premium manufacturer to be reckoned with.
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Source - Fiat Chrysler Automobiles
More information about this model
- Plazas 5
- Power 275 - 580 hp
- Consumer goods 9,1 - 15,9l/100km
- Assessment 4,7