Opel presents its new logo and announces that it will arrive in 2024...

Although many do not know or believe it, Opel is one of the oldest car manufacturers. It was founded on January 21, 1862 by Adam Opel in Rüsselsheim and in its beginnings it was dedicated to the manufacture of sewing machines. It would not be until 1899 that Opel Automobile GMBH began its activity thanks to the fact that in 1897 they bought the company Anhaltische Motorwagenfabrik. And so, after multiple and varied vicissitudes, it has reached our days...

Now the house of the "Blitz" is part of Stellantis Well, General Motors got rid of it in 2017. Since then, its plans seem to have been fulfilled since it has come out of the long lethargy in which it was found. But most important of all, it has managed to be profitable after more than two decades burning money. Now they announce a new step towards your future by renewing your corporate image as well as your commercial logo. Do you like it or not?

Opel announces that its new logo will arrive on its models in 2024...

If you do a bit of memory you will remember that the German house recently renewed its logo. It was after its purchase by PSA Groupe and the reason at that time was to adapt to its new situation. well now Opel renews its logo again to face its electric future. In fact, the brand's logo itself is a "Blitz" lightning bolt, so it comes "not even painted" to represent all the plans it has on the table and that will culminate in the face of 2028.

As Florian Huettl, CEO of Opel, explains in his official press release…

«Our 'Blitz' is more relevant than ever. It not only symbolizes our commitment to the democratization of innovation and mobility, but also conveys our commitment to become a all-electric brand in Europe by 2028. This year, we will already have 15 electrified models in our portfolio and we can proudly say that Opel is electric."

As to design of the new Opel logo Mark Adams, vice president of brand design, defines it like this…

«The 'Blitz' is the icon of our Bold and Pure philosophy. Sharp and Confident New 'Blitz' Crosses Pure Support Ring, giving our iconic emblem a progressive and modern look. It is proudly positioned at the center of our compass, which is our key graphic design tenet. The compass is the backbone of our front, rear and interior design elements."

And although it does not announce which one will release it, it says that it will be present at the IAA Mobility this year 2023...

Now we are facing a clearer and sharper logo that emphasizes the lightning inside. The main difference from its predecessor is that there is a small "extra" space in the center of the spoke as well as part of the outer circle. However, it is already known that It will debut before the first street model that will wear it will wear it in 2024. In fact, the brand has indicated in its press release which appointment they have chosen to show it to the whole world.

«The IAA Mobility is one of the largest motor fairs in the world and therefore the perfect venue to proudly present our new 'Blitz' to a large international audience. Also, also we have a surprise planned. Visitors to our presence in Munich will be delighted."

The renewed Opel logo is here. Isn't it a bit familiar to you?

For now it is not very well known what they are up to but there are clues that point to the new Crossland. If you read Opel's press release, they clearly indicate that it will be present in production vehicles from 2024 and not only that. Also that will continue in the center of the front Opel Vizor What will the second generation of an SUV look like that will be one hundred percent electric? next year 2024. Time will tell, but everything seems very clear, right?

Source - Opel