Opel returns to the Russian market and strengthens the positioning of the PSA Group

Opel is one of the firms with the longest tradition in the european automobile industry. It is present in practically all the markets of the Old Continent, although in some it has not gone well at all. Russia, is one of the most complicated, which is why she was forced to abandon it in 2015. Now, after four years away from the largest country in the world, she returns leaning on the strategic plan Opel/Vauxhall PACE!.

With it, they seek to achieve a level of sustainable profitability. The goal is ambitious, certainly, although not impossible to achieve. They want to generate 10 percent of the brand's total sales volume outside of the European core market by the mid-2020s. Furthermore, this country will not be the only market they will pay attention to, as they will strengthen their position in key regions such as Asia, Africa and South America.

The Opel Zafira Life will not be alone, the Grandland X will help you

To take the first step in the Eurasian country, will launch three models that are bringing them great joy. On the one hand, there is the Opel Zafira Life, disembarking in the segment of large minivans. To accompany you, in the work for industrial use, will be the Vivaro. This triumvirate is completed by the Grandland X, the most complete all-rounder that the brand currently offers in its portfolio.

The second step that the PSA Group is going to take is simple. Russia is not a hostile market for foreign products, as they must pay high tariffs. Therefore, the house of lightning will manufacture locally Zafira life y Vivaro. The center commissioned for this work is located in Kaluga, about 200 kilometers southwest of Moscow. For his part, the Grandland X will continue to leave the center located in the German town of Eisenach.

Opel Zafira Life, the passenger van in sizes S, M and L

At first, the Opel sales network in Russia will be limited. It will consist of a total of 11 showrooms in the main cities of the country. Next year, in 2021, it will double, until reaching a number appropriate to the size of the country. However, the main ones are those located in the cities of Moscow, Saint Petersburg, Stavropol, Rostov, Ryazan, Tyumen or Nizhiny Novgorod.

It will be necessary to see if in this occasion they have more luck, since when they were with General Motors It was never like this. The PSA Group He hopes that his plans go ahead, as they are one of the few graceful builders in this region of the planet. Perhaps the key to it is in the center of Kaluga and manufacture locally. For now, no new models are expected, although to begin with, it is more than enough.

Source - Opel