Opel will resurrect the GSe brand but not as we would have liked...

Opel to Reintroduce GSe Sub-Brand for Dynamic Models 2

Since General Motors got rid of Opel a lot has changed in Rüsselsheim. Under the protective cloak of the now defunct PSA Group, it improved exponentially by launching vehicles that raised the bar compared to its predecessors. And not only that, the Gauls knew how to give the Bavarians the necessary freedom to explore how they wanted their future to be. However, there was a basic premise to fulfill: stick to the common organ bank...

And now that Opel orbits the Stellantis universe, its transformation has accelerated. as much as that It will be the first brand of the group that will have a one hundred percent electric range. Thus, in the brand they are looking for how to combine tradition with modernity and among the ideas that will see the light is the resurrection of GSe. Yes, it will come back to life shortly but maybe when you know how you still get upset. Of course, perhaps many are not aware of its new meaning...

Opel will resurrect and redefine the GSe strategy as a new premium electric sub-brand…

Maybe you didn't know, but GSE stood for "Grand Sport Einspritzung" (Grand Sport Injection). Models in which it was present are the Commodore GS/E and Monza GSE but now it will change. If you look closely, the acronyms that will take over are G.Se and they have a difference with respect to the original ones. The e is no longer capitalized and therefore gives rise to change its meaning. will now be understood as «Grand Sport electric» in reference to its electrical…

According to Words by Florian HuettlCEO of Opel...

"I am very happy to announce the return of GSe as our high-end sports sub-brand in the immediate future. Once again, we've taken inspiration from our rich heritage, as we did with our critically acclaimed bold and pure new design, and given it a modern twist. In the future, the label GSe will not only mean dynamic and fun-to-drive carsBut will also mean 'Grand Sport electric' , in full alignment with our ambitious plans to become a fully electric brand”

Opel Manta GSe ElectroMOD
Related article:
Opel Manta GSe ElektroMOD: Tradition and avant-garde go hand in hand...

In addition, to announce the resurrection of the acronym GSe have published their official logo. His styling already saw the light of day as an LED graphic on the headlights of the Manta GSe ElektroMOD that debuted a few months ago. However, after seeing it, a series of doubts arise that rumors have rushed to "resolve". The first and important is what will be the first Opel model to wear these acronyms. And not only that, but also if it will be available in PHEV models.

If the planning of novelties of Opel is fulfilled, the Manta will return in 2025 as a crossover design EV. However, the launch of a spicy electric Astra that could be called GSi or even OPC is also on the table. But taking into account that GSe will be a premium electric subdivision, this Astra EV could take the acronym GSe by last name. With everything, until 2024 we will not leave doubts and already, in 2028, it will have been established…

So be patient...

Source - Opel


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