In Europe we do not perceive it in the same way, but the segment of the pick up´s does not stop growing. The proof is in regions such as the US or Asia, which account for more than half of its sales worldwide. However, if you still don't believe it, we bring you the latest success story: The RAM 1500TRX. This is, with the permission of some preparations, the most powerful and radical pickup in the world and the public has gone crazy with its arrival.
The FCA Group has found a way to grow and increase its profitability in this market niche. Thus, following the strategy of Ford and its F-150 Raptor, opted to create a model that no rival could reach. And you will ask yourself what has been the result? Well, we believe that not even the brand itself could imagine it, because the launch version launch edition "It has lasted less than a candy at the door of a school."
Of the RAM 1500 TRX Launch Edition only 702 units will be manufactured
According to statements by Mike Koval Jr., manager of RAM…
“The surge in demand for our all-new 1500 Ram 2021 TRX Launch Edition validates our efforts to bring to market the fastest, most powerful pickup truck” […] “We said the Ram 1500 TRX Launch Edition would go fast. And we meant it in more ways than one."
If we translate these words into concrete data, we can summarize them as follows. To commemorate this release those responsible for RAM decided to create a release version with which to attract the most loyal customers. Secondly, they decided that the number of units to be manufactured would coincide with the power of the block 6.2 liter V8 HEMI. Finally, they introduced some aesthetic changes to differentiate it from the rest.
The TRX Launch Edition is visually distinguished by its Anvil Gray paint, which is exclusive to the edition. Inside, it has a red, brushed-aluminum badge that identifies it as a special limited-edition TRX model. In addition, it adds carbon fiber moldings, Head-Up Display, 19-speaker Harman Kardon premium sound system, dual-pane panoramic sunroof, and side graphics.
The result of mixing all these ingredients is as follows: the RAM 1500 TRX Launch Edition sold out in three hours. Yes, once the brand held the public launch event and opened the order books, customers went crazy. Of course, its price has nothing to do with the rest of the versions that make up the range, but it is an incentive for the most fanatical of the firm. Congratulations RAM.