The Renault-Nissan Alliance for the leadership of world sales

The fight to occupy the first position as the world's largest car manufacturer is more alive than ever. Last year the Volkswagen Group managed to snatch the scepter from the Japanese Toyota. However, the dieselgate scandal and other issues related to product adaptation in the main world markets may cause more problems for the Germans.

General Motors and the Hyundai-Kia Group were still far from them, but in the directions of both industrial giants they did not have an alliance. After the acquisition by Nissan of the also Japanese Mitsubishi, the Renault-Nissan Alliance has become the third automobile group in discord for reaching the crown as best seller.

According to data from Jato Dynamics during the first four months of the year the Renault-Nissan Alliance has sold 3,02 million worldwide Of units. The German conglomerate sold 3,32 million units and Toyota Motors 3,06 million units. The difference between the three manufacturers is only 300 units, so any of the three could reach the top by the end of 2017.

The CEO of the Franco-Japanese group, Carlos Ghosn, in a meeting with the main shareholders organized a few days ago, declared that the Alliance would be in a position to achieve first place as the world's leading manufacturer. However, he also clarified that this is not their main objective, since now more than ever they are focused on establishing their position in the markets where they are strongest and strengthening those where they are still growing.

Specialists say that the chances of reaching such a milestone are likely although they still need to improve their global global positioning to achieve it. The fundamental pillar that will help the Renault-Nissan Alliance to reach this milestone lies in the SUV and off-road segment. Both Nissan and Mitsubishi are experts in models in this segment and if the market trend continues to favor these models, the group will have a lot to say.

In addition, the Renault-Nissan Alliance is growing in some of the most important markets of the world, like China. This situation will help them strengthen their position, since neither the Volkswagen Group nor Toyota are achieving interesting growth that will allow them to grow significantly.

Be that as it may the question is not in how many units you are able to sell per year, but how much money you are able to earn with each unit you sell. Surely the Renault-Nissan Alliance will have very clear accounts.

Source – Auto Express