The Rolls Royce Cullinan breaks records at the Goodwood factory

When Porsche launched and developed the first generation of the Cayenne, the most purists threw their hands to their heads. However, time, sales and profits have done nothing more than agree with the house of Stuttgart. The story is that after it there have been more brands that have been launched, and of course, success does not have to be repeated. Still, the rise of SUV segmentFor now, it seems unstoppable and nobody wants to be left out.

This is the approach of Lamborghini, Bentley, Rolls-Royce and to Ferrari. Of these four brands, the only one that still does not have an SUV for sale is the "Cavallino", although it will not take long to see it. The case is that the other three are having luck, to say the least, irregular. The Urus is starting up and with a limited production, the Bentayga does not seem to raise his head and the Cullinan aims to break all records.

For now, the Rolls Royce Cullinan is a success, and in a year?

At least, this is what they have announced in Rolls Royce. According to the Brand Manager for the United States, the factory of Goodwood (UK) can't keep up with orders. Order books appear to be maxed out even though the model hit the market late last year. In fact, the waiting list extends until next month of July, so they have needed new labor to expand production.

So far the three most important markets for the Rolls Royce Cullinan are the United States, China and Emirates. In addition, a large part of the buyers who have been interested are already clients of the brand, so they have decided to bet on them instead of the competition. However, it will be necessary to see how far the success of one of the most irrational models of those that exist in the market reaches.

Bentley experimented with the Bentayga, a similar situation in the first months of life, but now it is not like that. Anti-pollution regulations and the drift that the market is taking is holding back even great fortunes. hopefully when Ferrari The thing comes to life, although its model is not an SUV to "use".

Source - Automotive News