The electrification of the automotive sector is making vehicles more expensive. The set of causes is not limited to this situation, as the chip crisis or Russia's invasion of Ukraine also play a role. However, the increase in the cost of vehicles means that fewer and fewer people can afford them. And this not only affects middle-aged people or already established families, it also affects the youngest…
The paradigm shift has caused mobility to change and the youngest do not want to spend the little money they have to buy a car. They no longer see them as necessary because there are other alternatives to get around and the proof is in the carsharing companies or the already hackneyed scooters. Nevertheless, the new Volvo EX30 wants to be a turning point touching the hearts of the youth of generation Z. Do you know what their weapons will be?…
The Volvo EX30 will be sold under the Care by Volvo subscription service…
As you know, The new Volvo EX30 will hit the market next year 2023. It is, technically, twinned with the Smart #1 as they share the SEA platform and practically the electric powertrain. In fact, its production will also take place in the same technical center located in China that is in charge of the little #1. But still it seems both models will have a different approach, at least in terms of sales form...
Thanks to Jim Rowan, CEO of Volvo, We know what plans you have for the new EX30. First it will be the access model to the range of the Swedish brand because by size and price it will be below the current XC40 and C40 Recharge. All in all, to part with his brother from Smart will have different battery sizes in order to "modulate" its price. As Rowan declared to the guys at Automotive News, his range will be wider…
«Volvo will offer a choice of batteries on the EX30 so that the customer can choose the range that best suits their lifestyle and their budget»
The goal is to bring the brand closer to generation Z, just the one with the least interest in buying a car. Everything indicates, according to Rowan, that...
"Gen Z buyers still want superior safety equipment, a great ride, and high quality"
Still, there is a detail to take into account Will Gen Z be able to buy or subscribe to the new EX30? And to this question Rowan has an answer...
«I still think we are on the right track towards price parity, because prices will drop fairly quickly when supply starts to meet demand again. Also, we're starting to see some really interesting things when it comes to anode and cathode materials and battery chemistry, like the use of LFP (lithium iron phosphate) in certain cases. All of that will bring the cost down to price parity.”
Hopefully Rowan is right and hit because Volvo wants to sell 1,2 million electric cars by 2025 and with life as it is, that seems like a tough number to hit. Even more so when they trust that generation Z, the one that is more prepared and lives with more precariousness than any other, will subscribe to their new EX30. We'll see…
Source - Automotive News
More information about this model
- Plazas 5
- Power 235 - 408 hp
- Consumer goods 16,2 - 17,5l/100km
- Assessment 4,6