Cadillac is one of the oldest firms in the automobile sector. To refresh the memory of those who do not have it very localized, it was founded in 1902 by William Murphy. Throughout all this time he has gone through various vicissitudes, including being on the verge of ruin. However, his positioning in the premium segment it has remained intact, although it has not been able to triumph over the German triumvirate.
This merit is due, in large part, to the strong brand image enjoyed by Cadillac. General Motors knows how complicated it is to manage this intangible and that is why it is looking for new options for its signature brand. The proof is in the last initiative they have had and that takes her away from her comfort zone. You may not imagine it, but with this phrase I want to give you a very important clue: Can you tell what Cadillac smells like?
Cadillac would like to reinforce its brand image with these products
It may have left you very unsettled, but the evidence is what it is. As stated in the United States Patent and Trademark Office (USPTO), General Motors has applied for a very curious patent registration. It took place at the beginning of the year and in it he asked to protect, under his premium banner, the following elements: froom scraps; perfumes and colognes and finally, non-medicated soaps personal use only.
What do you think about the idea? Surely many fans of the American brand like it. The world of "merchandising" is as wide as the human mind wants and business is business. Therefore, if this patent is approved, General Motors would like to enhance the exclusive image that Cadillac already enjoys. Everything, with products of exquisite execution and high quality, because otherwise this reinforcement would not be possible.
We must not overlook that intimate care is the most personal for a person, forgive the redundancy. Therefore, associating this brand with the depths of the human being should strengthen the bonds of union. At this point, we must mention that General Motors has not commented on the matter, but could enter this business. It would be a way of harness the nostalgia to create fragrances with legendary names like Eldorado or Deville.
Would you buy one?
Source - United States Patent and Trademark Office (USPTO)