The new electric age is allowing many manufacturers to be attracted to the conquest of an expanding market. Although the majority force is represented by Asian firms, the United States is managing to rise to a prominent position in the world industry thanks to firms such as Tesla o Fisker. A little-known company that has a very famous history behind it, both for its models and for its creator.

The company, based in the state of California, was founded in 2013 as an alternative vehicle company. Its first product, the Fisker Karma, is launched on the market as an extended-range electric and an advanced sustainability mindset. After going through the markets without more pain than glory, the company resumes activity with the strength of the electric car. Its new stage starts in 2022, launching a first electric SUV on the market called Fisker ocean.

Behind the founding of the company is the famous car designer Henrik Fisker. This Dane has been in charge of creating some of the most spectacular cars of recent times. Creations such as the BMW Z8 or the Aston Martin DB9, where he was working as the company's design director. After his success, he decided to go it alone, founding the company that bears his surname.

Although Karma did not have the approval of the commercial world, it left a great mark. Its high sale price, given its status as a luxury vehicle, did not make things easy for its commercial implementation. Lhe second stage of Fisker Automotive begins with the launch of the Ocean, the SUV, followed by the Fisker PEAR, an electric compact that will make an appearance in 2024. With such a short range, it hopes to stand up to powerful firms such as Mercedes, Audi, BMW o Volvo, Among others.

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