Despite its freshness, Ford Mustang customers are getting older

Do you remember the Mercedes-Benz ad campaign in which he announced that something was happening within the brand? To give that blow of effect they had the best marketing consultants. The result is known: they changed their brand image and repositioned themselves in the premium segment. And I ask you, do you know the reason for this change? Simple: His customers were getting older and needed fresh sap for living.

Well, this is exactly what could happen to the Ford Mustang. The iconic Yankee pony car, despite the fall from grace of its segment, continues to endure as the best selling sports car in the world. The problem is that it seems that its customers are not as young as the brand would like. At least that is what one of those responsible would have declared to a media outlet. And you, do you want a Mustang? Do you feel young for it…?

Despite everything, the Ford Mustang remains the best-selling sports car in the world...

According to statements by Jim Owens, to Muscle Car And Trucks, Ford Mustang marketing manager…

«The demographic itself is aging" […] "The baby boomer generation that fondly remembers the '60s isn't getting substantially bigger, but it's more about that kind of psychographic personality, that kind of personality that buys the Mustang, and that's not dependent on age"

And this is where we have the "excuse" that Ford tells herself not to "worry." According to those responsible the Mustang is part of a stage of life and therefore, it does not fit in all of them in the same way. They explain this "categorization" with the word "psychographic" and define it as the enthusiasm and love for life that, even if their clients are older, know how to value all the good things that the Mustang offers them.

The Ford Mustang is once again the best-selling sports car in the world

In fact, they explain that when you're young and need space a Mustang Mach-E might fit better than a traditional Mustang. Later, when this life stage passes and you want to drive a car "with capital letters" you take the plunge and buy it. It will be necessary to see if this escalation in the age of the Mustang customers is not one of the reasons why the brand decided to extend its life cycle. Maybe they are looking for a solution to rejuvenate it.

What is certain is that it must look for an electrical alternative for its range of mechanics. If they want to bring it closer to a younger audience, the next generation must be more ecological, otherwise it would go against the currents that advocate ecology. Time to time, what there are still a few years to know how the most mythical pony car evolves of all time.

Source - Muscle Cars And Trucks